| Navigating a diverse paradigm: A conceptual framework for experimental framing effects research DMMLDM McLeod, HCH Choung, MHSMH Su, SJKSJ Kim, RTR Tao, ... Review of Communication Research 10, 2022 | 13 | 2022 |
| To tailor or not to tailor: An investigation of narrative tailoring for health communication KR Christy, M Minich, R Tao, K Riddle, S Kim Journal of Health Communication 27 (3), 152-163, 2022 | 8 | 2022 |
| The effects of vaccine efficacy information on vaccination intentions through perceived response efficacy and hope L Lu, J Liu, SJ Kim, R Tao, DV Shah, DM McLeod Journal of health communication 28 (2), 121-129, 2023 | 6 | 2023 |
| Disruptive versus nondisruptive advertising in online streaming video services: How does advertisement placement affect consumer perceptions and ad effectiveness? KR Christy, RZ Mi, R Tao, L Lu Journal of Advertising Research 63 (2), 123-138, 2023 | 3 | 2023 |
| Learning through rewards: priming and identification as psychological mechanisms of the effects of LGBTQ+ narratives on inclusive attitudes and behavioral intentions R Tao, N Nguyen, L Lu, L Sun, H Gill, K Christy, K Riddle Media Psychology 27 (2), 186-210, 2024 | 1 | 2024 |
| Fighting fire or fighting war: examining the framing effects of COVID-19 metaphors R Tao, SJ Kim, L Lu, J Kang, D McLeod Health communication, 1-15, 2023 | 1 | 2023 |
| Designing and testing social media campaign messages to promote COVID-19 vaccine confidence among rural adults: A community-engaged approach featuring rural community leader … S Yang, R Tao, M Bhattar, L Shen, M Jones, A Garbacz, SR Passmore Preventive Medicine Reports 36, 102508, 2023 | | 2023 |
| Emotional Appeals and Norms: How Normative Perceptions Moderate the Persuasive Impacts of Discrete Emotional Appeals within Tobacco Pictorial Warnings in China R Tao, X Wang, Y Wang, H Yao, S Wu, J Liu, S Yang Health Communication, 1-16, 2023 | | 2023 |
| Hope over fear: The interplay between threat information and hope appeal corrections in debunking early COVID-19 misinformation R Tao, J Li, L Shen, S Yang Social Science & Medicine 333, 116132, 2023 | | 2023 |
| Media and Emotions M Minich, R Tao, CN Cascio Emotions in the Digital World: Exploring Affective Experience and Expression …, 2023 | | 2023 |
