| The MAIN model: A heuristic approach to understanding technology effects on credibility SS Sundar MacArthur Foundation Digital Media and Learning Initiative, 2008 | 2247 | 2008 |
| Uses and grats 2.0: New gratifications for new media SS Sundar, AM Limperos Journal of broadcasting & electronic media 57 (4), 504-525, 2013 | 1415 | 2013 |
| Humanizing chatbots: The effects of visual, identity and conversational cues on humanness perceptions E Go, SS Sundar Computers in human behavior 97, 304-316, 2019 | 831 | 2019 |
| Explicating web site interactivity: Impression formation effects in political campaign sites SS Sundar, S Kalyanaraman, J Brown Communication research 30 (1), 30-59, 2003 | 831 | 2003 |
| Conceptualizing sources in online news SS Sundar, C Nass Journal of communication 51 (1), 52-72, 2001 | 817 | 2001 |
| Measuring message credibility: Construction and validation of an exclusive scale A Appelman, SS Sundar Journalism & Mass Communication Quarterly 93 (1), 59-79, 2016 | 757 | 2016 |
| Personalization versus customization: The importance of agency, privacy, and power usage SS Sundar, SS Marathe Human communication research 36 (3), 298-322, 2010 | 696 | 2010 |
| The psychological appeal of personalized content in web portals: Does customization affect attitudes and behavior? S Kalyanaraman, SS Sundar Journal of Communication 56 (1), 110-132, 2006 | 676 | 2006 |
| Effects of online health sources on credibility and behavioral intentions Y Hu, S Shyam Sundar Communication research 37 (1), 105-132, 2010 | 576 | 2010 |
| “Fake news” is not simply false information: A concept explication and taxonomy of online content MD Molina, SS Sundar, T Le, D Lee American behavioral scientist 65 (2), 180-212, 2021 | 528 | 2021 |
| Multimedia effects on processing and perception of online news: A study of picture, audio, and video downloads SS Sundar Journalism & Mass Communication Quarterly 77 (3), 480-499, 2000 | 518 | 2000 |
| Posting, commenting, and tagging: Effects of sharing news stories on Facebook A Oeldorf-Hirsch, SS Sundar Computers in human behavior 44, 240-249, 2015 | 488 | 2015 |
| Exploring receivers' criteria for perception of print and online news SS Sundar Journalism & Mass Communication Quarterly 76 (2), 373-386, 1999 | 480 | 1999 |
| Arousal, memory, and impression-formation effects of animation speed in web advertising SS Sundar, S Kalyanaraman Journal of Advertising 33 (1), 7-17, 2004 | 454 | 2004 |
| Interactivity and persuasion: Influencing attitudes with information and involvement SS Sundar, J Kim Journal of interactive advertising 5 (2), 5-18, 2005 | 447 | 2005 |
| Anthropomorphism of computers: Is it mindful or mindless? Y Kim, SS Sundar Computers in Human Behavior 28 (1), 241-250, 2012 | 442 | 2012 |
| Rise of machine agency: A framework for studying the psychology of human–AI interaction (HAII) SS Sundar Journal of Computer-Mediated Communication 25 (1), 74-88, 2020 | 438 | 2020 |
| Toward a theory of interactive media effects (TIME) four models for explaining how interface features affect user psychology SS Sundar, H Jia, TF Waddell, Y Huang The handbook of the psychology of communication technology, 47-86, 2015 | 425 | 2015 |
| News cues: Information scent and cognitive heuristics SS Sundar, S Knobloch‐Westerwick, MR Hastall Journal of the American society for information science and technology 58 (3 …, 2007 | 406 | 2007 |
| Source orientation in human-computer interaction: Programmer, networker, or independent social actor SS Sundar, C Nass Communication research 27 (6), 683-703, 2000 | 386 | 2000 |
