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Kartik Kalaignanam
Kartik Kalaignanam
Moore Fellow and Professor of Marketing, University of South Carolina
Verified email at moore.sc.edu - Homepage
Title
Cited by
Cited by
Year
Product and environmental social performance: Varying effect on firm performance
S Jayachandran, K Kalaignanam, M Eilert
Strategic Management Journal 34 (10), 1255-1264, 2013
3552013
Asymmetric new product development alliances: Win-win or win-lose partnerships?
K Kalaignanam, V Shankar, R Varadarajan
Management Science 53 (3), 357-374, 2007
3442007
Marketing Agility: The Concept, Antecdents and a Research Agenda
K Kalaignanam, K Tuli, T Kushwaha, L Lee, D Gal
Journal of Marketing 85 (1), 35-58, 2021
2602021
The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry
K Kalaignanam, T Kushwaha, M Eilert
Journal of Marketing 77 (2), 41-57, 2013
1742013
Customers as co-producers
K Kalaignanam, R Varadarajan
The service-dominant logic of marketing: Dialog, debate, and directions 2006 …, 2006
1382006
Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry
M Eilert, S Jayachandran, K Kalaignanam, TA Swartz
Journal of Marketing 81 (3), 111-129, 2017
1202017
"How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows"
K Kalaignanam, T Kushwaha, R Koushyar
Journal of Retailing 94 (3), 265-279, 2018
842018
The effect of CRM outsourcing on shareholder value: A contingency perspective
K Kalaignanam, T Kushwaha, JBEM Steenkamp, KR Tuli
Management Science 59 (3), 748-769, 2013
802013
Offshore outsourcing of customer relationship management: conceptual model and propositions
K Kalaignanam, R Varadarajan
Journal of the Academy of Marketing Science 40, 347-363, 2012
772012
Marketing operations efficiency and the Internet: An organizing framework
K Kalaignanam, T Kushwaha, P Varadarajan
Journal of Business Research 61 (4), 300-308, 2008
712008
Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?
K Kalaignanam, SC Bahadir
Journal of the Academy of Marketing Science 41, 456-472, 2013
602013
The differential impact of new product development “make/buy” choices on immediate and future product quality: Insights from the automobile industry
K Kalaignanam, T Kushwaha, TA Swartz
Journal of Marketing 81 (6), 1-23, 2017
202017
Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Car Save Lives Campaign'.
S Pagiavlas, K Kalaignanam, M Gill, P Bliese
Journal of Marketing 86 (5 (May)), 2022
132022
Consumer responses to brand failures: The neglected role of honor values
F May, AB Monga, K Kalaignanam
Brand Meaning Management, 257-291, 2015
72015
The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: An Empirical Investigation in the Automobile Industry
K Kalaignanam, T Kushwaha, A Nair
Customer Needs and Solutions, 2017
52017
Marketing Agility: The Concept, Correlates and a Research Agenda
D Gal, K Kalaignanam, T Kushwaha, L Lee, K Tuli
2019 ISMS Marketing Science Conference, 2019
3*2019
Buyer-supplier network structure and product architecture
K Kalaignanam, T Kushwaha, A Nair
Academy of Management Proceedings 2015 (1), 13626, 2015
32015
The differential impact of NPD make/buy choices on immediate and future product quality: insights from the automobile industry
K Kalaignanam, T Kushwaha, TA Swartz
Journal of Marketing, Forthcoming, 2017
22017
Beyond Individualism and Collectivism: Novel Cultural Factors and Their Influence on Consumer Behavior
C Torelli, AK Lalwani, JJ Wang, Y Wang, KP Winterich, Y Zhang, F May, ...
Advances in Consumer Research 40, 153-157, 2012
12012
Essays on new product development alliances
K Kalaignanam
Texas A&M University, 2007
12007
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