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Kapil R. Tuli
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Year
Rethinking customer solutions: From product bundles to relational processes
KR Tuli, AK Kohli, SG Bharadwaj
Journal of marketing 71 (3), 1-17, 2007
19672007
Customer satisfaction and stock returns risk
KR Tuli, SG Bharadwaj
Journal of marketing 73 (6), 184-197, 2009
3782009
A theories-in-use approach to building marketing theory
VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli, W Ulaga, G Zaltman
Journal of Marketing 84 (1), 32-51, 2020
3582020
Marketing agility: The concept, antecedents, and a research agenda
K Kalaignanam, KR Tuli, T Kushwaha, L Lee, D Gal
Journal of Marketing 85 (1), 35-58, 2021
2622021
Ties that bind: the impact of multiple types of ties with a customeron sales growth and sales volatility
KR Tuli, SG Bharadwaj, AK Kohli
Journal of Marketing Research 47 (1), 36-50, 2010
2122010
The impact of brand quality on shareholder wealth
SG Bharadwaj, KR Tuli, A Bonfrer
Journal of Marketing 75 (5), 88-104, 2011
2092011
Customer satisfaction and its impact on the future costs of selling
LG Lim, KR Tuli, R Grewal
Journal of Marketing 84 (4), 23-44, 2020
1152020
The effect of CRM outsourcing on shareholder value: A contingency perspective
K Kalaignanam, T Kushwaha, JBEM Steenkamp, KR Tuli
Management Science 59 (3), 748-769, 2013
842013
Do disclosures of customer metrics lower investors’ and analysts’ uncertainty but hurt firm performance?
E Bayer, KR Tuli, B Skiera
Journal of Marketing Research 54 (2), 239-259, 2017
642017
On the value relevance of retailer advertising spending and same-store sales growth
KR Tuli, A Mukherjee, MG Dekimpe
Journal of Retailing 88 (4), 447-461, 2012
472012
Does Brand Licensing Increase a Licensor's Shareholder Value?
A Barbulescu, KRK Tuli, AK Kohli
Management Science 61 (6), 1436-1455, 2015
42*2015
Investors' evaluations of price-increase preannouncements
LG Lim, KR Tuli, MG Dekimpe
International Journal of Research in Marketing 35 (3), 359-377, 2018
232018
Global private label convergence: Fact or fiction?
K Gielens, MG Dekimpe, A Mukherjee, K Tuli
Advances in National Brand and Private Label Marketing: Third International …, 2016
13*2016
Does disclosure of advertising spending help investors and analysts?
S Moon, KR Tuli, A Mukherjee
Journal of Marketing 87 (3), 359-382, 2023
92023
Measuring marketing productivity: linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas
SC Bahadir, KR Tuli
(No Title), 2002
92002
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
M Nezami, KR Tuli, S Dutta
Journal of the Academy of Marketing Science 50 (3), 538-562, 2022
72022
Examining the relevance of customer satisfaction for wall street: the case of systematic and Idiosyncratic risk
KR Tuli, SG Bharadwaj
Marketing Science Institute Report 8, 210, 2008
32008
Introduction: Special section on Contemporary marketing strategy research
G Rubera, K Tuli, S Wuyts
International Journal of Research in Marketing, 2024
12024
Social media: Enabling touchpoints beyond advertising
KR TULI, S BHARDWAJ
Singapore Management University, Centre for Management Practice 10 (1), 20, 2023
2023
Pinduoduo: Raising an 824 million-strong E-commerce empire under six years
KR TULI, WK LIM
Singapore Management University, 2022
2022
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Articles 1–20