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Co-authors
Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaVerified email at uga.edu
Ajay KohliProfessor of Marketing, Georgia TechVerified email at scheller.gatech.edu
Tarun KushwahaProfessor of Marketing, University of WisconsinVerified email at wisc.edu
Kartik KalaignanamMoore Fellow and Professor of Marketing, University of South CarolinaVerified email at moore.sc.edu
Anirban MukherjeeAvyayam HoldingsVerified email at avyayamholdings.com
Marnik DekimpeProfessor of Marketing, Tilburg UniversityVerified email at uvt.nl
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillVerified email at kenan-flagler.unc.edu
Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atVerified email at unc.edu
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyVerified email at wiwi.uni-frankfurt.de
Adina Barbulescu RobinsonUniversity of Michigan-FlintVerified email at umich.edu
S. Cem BahadirAssociate Professor of Marketing at Florida International UniversityVerified email at fiu.edu
Christopher DulaSenior Case Writer, Singapore Management UniversityVerified email at smu.edu.sg