Saman Zehra
Saman Zehra
PhD candidate, University of Wyoming
Verified email at - Homepage
Cited by
Cited by
Should businesses use religious cues in advertising? A comparison of consumer perceptions across Christianity and Islam
S Zehra, E Minton
International Journal of Consumer Studies, 2019
Religion's Influence on The Financial Well‐Being of Consumers: A Conceptual Framework and Research Agenda
S Sarofim, E Minton, A Hunting, DE Bartholomew, S Zehra, W Montford, ...
Journal of Consumer Affairs, 0
Putting African Country Development into Macromarketing Perspective
M Peterson, S Zehra
Emerging Issues in Global Marketing, 333-368, 2018
Faith in God versus Faith in Wealth: Belief in a Higher Spiritual Power as a Determiner of Quality of Financial Life: An Abstract
H Park, S Zehra
Academy of Marketing Science World Marketing Congress, 481-482, 2018
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