Lydia Windisch
Lydia Windisch
Lecturer, Leeds Beckett University
Verified email at
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The effect of product placement in computer games on brand attitude and recall
T Mackay, M Ewing, F Newton, L Windisch
International Journal of Advertising 28 (3), 423-438, 2009
From whence it came: Understanding source effects in consumer generated advertising
P Steyn, MT Ewing, G van Heerden, LF Pitt, L Windisch
International Journal of Advertising 30 (1), 133-160, 2011
Corporate reputation in the People’s Republic of China: A B2B perspective
MT Ewing, L Windisch, FJ Newton
Industrial Marketing Management 39 (5), 728-736, 2010
Using Second Life to teach about marketing in Second Life
W Halvorson, M Ewing, L Windisch
Journal of Marketing Education 33 (2), 217-228, 2011
Contemporary corporate social responsibility in China: an extension of confucian philosophy?
MT Ewing, LE Windisch
Indigenous parents' ratings of the importance of play, Indigenous games and language, and early childhood education
LE Windisch, VB Jenvey, M Drysdale
Australasian Journal of Early Childhood 28 (3), 50-56, 2003
Gender differences in beliefs about condom use among young, heterosexual Australian adults
FJ Newton, JD Newton, L Windisch, MT Ewing
Health Education Journal 72 (4), 443-449, 2013
Materialistic tendencies: Materialism and psychological well-being in an Australian adult sample
L Windisch, S MacDermott
Proceedings of the Annual Conference of the Australia and New Zealand …, 2009
Emerging brands: The case of China
MT Ewing, L Windisch, J Zeigler
Perspectives on brand management, 213-228, 2011
Corporate Social Responsibility in China
H Wang
The Palgrave Handbook of Corporate Social Responsibility, 1-24, 2020
Acculturation, Family Functioning, and Perceived Experiences of Discrimination: Influences on the Social Functioning of Young People of Greek, Lebanese, and Turkish Cultural …
L Windisch
Monash University, 2010
Brand management practices in China: Longitudinal evidence and links to organizational performance
MT Ewing, J Napoli, LE Windisch, W Jianwei
conference;, 2008
CEO brand orientation: Does it impact organisational performance?
MT Ewing, J Napoli, LE Windisch
Thought Leaders International Conference on Brand Management, 2008
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