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Lydia Windisch
Lydia Windisch
Lecturer, Leeds Beckett University
Verified email at leedsmet.ac.uk
Title
Cited by
Cited by
Year
The effect of product placement in computer games on brand attitude and recall
T Mackay, M Ewing, F Newton, L Windisch
International Journal of Advertising 28 (3), 423-438, 2009
2182009
From whence it came: Understanding source effects in consumer generated advertising
P Steyn, MT Ewing, G van Heerden, LF Pitt, L Windisch
International Journal of Advertising 30 (1), 133-160, 2011
772011
Corporate reputation in the People’s Republic of China: A B2B perspective
MT Ewing, L Windisch, FJ Newton
Industrial Marketing Management 39 (5), 728-736, 2010
472010
Using Second Life to teach about marketing in Second Life
W Halvorson, M Ewing, L Windisch
Journal of Marketing Education 33 (2), 217-228, 2011
422011
Contemporary corporate social responsibility in China: an extension of confucian philosophy?
MT Ewing, LE Windisch
322007
Indigenous parents' ratings of the importance of play, Indigenous games and language, and early childhood education
LE Windisch, VB Jenvey, M Drysdale
Australasian Journal of Early Childhood 28 (3), 50-56, 2003
282003
Gender differences in beliefs about condom use among young, heterosexual Australian adults
FJ Newton, JD Newton, L Windisch, MT Ewing
Health Education Journal 72 (4), 443-449, 2013
132013
Materialistic tendencies: Materialism and psychological well-being in an Australian adult sample
L Windisch, S MacDermott
Proceedings of the Annual Conference of the Australia and New Zealand …, 2009
62009
Emerging brands: The case of China
MT Ewing, L Windisch, J Zeigler
Perspectives on brand management, 213-228, 2011
52011
Corporate Social Responsibility in China
H Wang
The Palgrave Handbook of Corporate Social Responsibility, 1-24, 2020
32020
Acculturation, Family Functioning, and Perceived Experiences of Discrimination: Influences on the Social Functioning of Young People of Greek, Lebanese, and Turkish Cultural …
L Windisch
Monash University, 2010
2010
Brand management practices in China: Longitudinal evidence and links to organizational performance
MT Ewing, J Napoli, LE Windisch, W Jianwei
conference;, 2008
2008
CEO brand orientation: Does it impact organisational performance?
MT Ewing, J Napoli, LE Windisch
Thought Leaders International Conference on Brand Management, 2008
2008
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