| Komunikowanie się w marketingu: praca zbiorowa H Mruk PWE, 2004 | 115 | 2004 |
| Kompendium wiedzy o marketingu B Pilarczyk, H Mruk PWN, 2006 | 102 | 2006 |
| Internationalizing sales research: Current status, opportunities, and challenges NG Panagopoulos, N Lee, EB Pullins, GJ Avlonitis, P Brassier, P Guenzi, ... Journal of Personal Selling & Sales Management 31 (3), 219-242, 2011 | 81 | 2011 |
| The role of relationship quality and loyalty programs in building customer loyalty P Kwiatek, Z Morgan, M Thanasi-Boçe Journal of Business & Industrial Marketing 35 (11), 1645-1657, 2020 | 71 | 2020 |
| Programy lojalnościowe: budowa i funkcjonowanie P Kwiatek Wolters Kluwer Polska, 2007 | 66 | 2007 |
| THE IMPACT OF CREDIBILITY OF INFLUENCERS RECOMMENDATIONS ON SOCIAL MEDIA ON CONSUMERS BEHAVIOR TOWARDS BRANDS. P Kwiatek, R Baltezarević, S Papakonstantinidis Informatologia 54, 2021 | 37 | 2021 |
| Programy lojalnościowe P Kwiatek Budowa i funkcjonowanie. Kraków: Wolters Kluwer Business, 2007 | 35 | 2007 |
| Loyalty program activity: make B2B customers buy more P Kwiatek, M Thanasi Marketing Intelligence & Planning, 2019 | 29 | 2019 |
| Komunikacja w relacjach business-to-business P Kwiatek, G Leszczyński, M Zieliński Wydawnictwo Advertiva, 2009 | 23 | 2009 |
| Sales Management: A multinational perspective P Guenzi, S Geiger Bloomsbury Publishing, 2017 | 21 | 2017 |
| The impact of virtual communities on cultural identity R Baltezarevic, B Baltezarevic, P Kwiatek, V Baltezarevic Symposion 6 (1), 7-22, 2019 | 18 | 2019 |
| The importance of distance and attraction in patronizing a shopping mall M Thanasi-Boçe, P Kwiatek, L Labadze Journal of Place Management and Development 14 (2), 222-238, 2021 | 13 | 2021 |
| Environmental orientation and employee-based brand equity in 4 to 5-star hotels ZL Wisker, P Kwiatek Anatolia 30 (3), 404-419, 2019 | 13 | 2019 |
| Intellectual capital as a longitudinal predictor of company performance in a developing economy V Dzenopoljac, P Kwiatek, A Dzenopoljac, N Bontis Knowledge and Process Management 29 (1), 53-69, 2022 | 12 | 2022 |
| The effects of environmental orientation on firm performance and a mediating role of employee-based brand equity: A comparative study ZL Wisker, P Kwiatek International Journal of Applied Business and International Management …, 2018 | 12 | 2018 |
| Political marketing in digital games:‘game over’for traditional political marketing methods R Baltezarević, B Baltezarević, V Baltezarević, P Kwiatek, I Baltezarević Acta Ludologica 2 (2), 28-46, 2019 | 11 | 2019 |
| Introducing a new, machine learning process, and online tools for conducting sales literature reviews: An application to the forty years of JPSSM H Kitanaka, P Kwiatek, NG Panagopoulos Journal of Personal selling & sales ManageMent 41 (4), 351-368, 2021 | 10 | 2021 |
| Actions speak louder than words: Understanding the meaning of loyalty program building blocks P Kwiatek, Z Morgan, R Baltezarevic Economics & Sociology 11 (2), 305-319, 2018 | 9 | 2018 |
| Audyt-narzędzie kontroli marketingowej H Mruk, P Kwiatek Marketing w praktyce, 41-45, 2001 | 9 | 2001 |
| Business strategies for economies in transition: book of readings on CEE countries PG Chadraba, R Springer Cambridge Scholars Publishing, 2020 | 8 | 2020 |
Radoslav BaltezarevicSenior Research Fellow, Institute of International Politics and EconomicsVerified email at diplomacy.bg.ac.rs
