Michelle Andrews
Michelle Andrews
Assistant Professor of Marketing, Emory University
Verified email at emory.edu - Homepage
Cited by
Cited by
Mobile Targeting
CWP Xueming Luo, Michelle Andrews, Zheng Fang
Management Science 60 (7), 1738-1756, 2014
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
M Andrews, X Luo, Z Fang, A Ghose
Marketing Science, 2016
Cause Marketing Effectiveness and the Moderating Role of Price Discounts
JA Michelle Andrews, Xueming Luo, Zheng Fang
Journal of Marketing 78 (6), 120-142, 2014
How Does CEO Tenure Matter? The Mediating Role of firm-employee and firm-customer relationships
MA Xueming Luo, Vamsi K Kanuri
Strategic Management Journal 35 (4), 492-511, 2014
Mobile Promotions: A Framework and Research Priorities
LT Michelle Andrews, Jody Goehring, Sam Hui, Joseph Pancras
Journal of Interactive Marketing 34, 15-24, 2016
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40, 1-8, 2017
Group-buying deal popularity
X Luo, M Andrews, Y Song, J Aspara
Journal of Marketing 78 (2), 20-33, 2014
Ideator expertise and cocreator inputs in crowdsourcing‐based new product development
JJ Zhu, SY Li, M Andrews
Journal of Product Innovation Management 34 (5), 598-616, 2017
Long CEO Tenure Can Hurt Performance
MA Xueming Luo, Vamsi K Kanuri
Harvard Business Review 91 (3), 26, 2013
Increasing the effectiveness of mobile advertising by using contextual information
M Andrews
NIM Marketing Intelligence Review 9 (2), 37-42, 2017
The unintended consequence of price-based service recovery incentives
VK Kanuri, M Andrews
Journal of Marketing 83 (5), 57-77, 2019
Firms behaving badly? Investor reactions to corporate social irresponsibility
VK Kanuri, R Houston, M Andrews
Business and Society Review 125 (1), 41-70, 2020
Sociodemographic versus geographic proximity in the diffusion of online conversations
BL Fossen, M Andrews, DA Schweidel
Journal of the Association for Consumer Research 2 (2), 246-266, 2017
EXPRESS: Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word-of-Mouth
V Todri, P Adamopoulos, M Andrews
Journal of Marketing, 00222429211034414, 2021
Increasing Mobile Search Ad Spend: Cross-device Effects
M Andrews, T Li, F Balocco
Mobile Discounts: A Matter of Distance and Time
CWP Zheng Fang, Xueming Luo, Michelle Andrews
Harvard Business Review 92 (5), 30, 2014
Mobile targeting
M Andrews, Z Fang, X Luo, CW Phand
Management Science 60, 2738-1756, 2013
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