Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour G Simmonds, C Spence Food Quality and Preference, 2016 | 271 | 2016 |
‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation G Simmonds, AT Woods, C Spence Food quality and preference 63, 18-27, 2018 | 155 | 2018 |
Food imagery and transparency in product packaging G Simmonds, C Spence Multisensory packaging: Designing new product experiences, 49-77, 2019 | 35 | 2019 |
‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation G Simmonds, AT Woods, C Spence Food Quality and Preference 75, 15-22, 2019 | 33 | 2019 |
Establishing boundary conditions for multiple design elements congruent with taste expectations P Matthews, G Simmonds, C Spence Food Quality and Preference 78, 103742, 2019 | 26 | 2019 |
“Seeing What’s Left”: The effect of position of transparent windows on product evaluation G Simmonds, AT Woods, C Spence Foods 7 (9), 151, 2018 | 19 | 2018 |
Measuring young women’s self-efficacy for healthy eating: Initial development and validation of a new questionnaire G Simmonds, T Tinati, M Barker, FL Bishop Journal of Health Psychology 21 (11), 2503–2513, 2016 | 11 | 2016 |
Multisensory Packaging G Simmonds, C Spence Springer, 2019 | 9 | 2019 |