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MARCO VRIENS
MARCO VRIENS
Kwantum Analytics
Подтвержден адрес электронной почты в домене teamkwantum.com
Название
Процитировано
Процитировано
Год
Commercial use of conjoint analysis in Europe: Results and critical reflections
DR Wittink, M Vriens, W Burhenne
International journal of Research in Marketing 11 (1), 41-52, 1994
7501994
Linking attributes, benefits, and consumer values
M Vriens, F Ter Hofstede
marketing research 12 (3), 4, 2000
3502000
The handbook of marketing research: uses, misuses, and future advances
R Grover, M Vriens
Sage, 2006
3282006
Latent class metric conjoint analysis
WS DeSarbo, M Wedel, M Vriens, V Ramaswamy
Marketing Letters 3, 273-288, 1992
2941992
Metric conjoint segmentation methods: A Monte Carlo comparison
M Vriens, M Wedel, T Wilms
Journal of Marketing Research 33 (1), 73-85, 1996
2551996
Measuring perceived service quality using integrated conjoint experiments
H Oppewal, M Vriens
International Journal of Bank Marketing 18 (4), 154-169, 2000
2052000
Verbal versus realistic pictorial representations in conjoint analysis with design attributes
M Vriens, GH Loosschilder, E Rosbergen, DR Wittink
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1998
1561998
Utility covariances and context effects in conjoint MNP models
R Haaijer, M Wedel, M Vriens, T Wansbeek
Marketing Science 17 (3), 236-252, 1998
1091998
Conjoint experiments for direct mail response optimization
M Vriens, HR Van der Scheer, JC Hoekstra, J Roelf Bult
European journal of Marketing 32 (3/4), 323-339, 1998
971998
Conjoint analysis in marketing: Developments in stimulus representation and segmentation methods
M Vriens
Rijksuniversiteit Groningen, 1995
881995
Managing missing data
M Vriens, E Melton
Marketing Research 14 (3), 12, 2002
872002
Ratings-based versus choice-based latent class conjoint models
M Vriens, H Oppewal, M Wedel
Market Research Society. Journal. 40 (3), 1-11, 1998
871998
Solving marketing problems with conjoint analysis
M Vriens
Journal of Marketing Management 10 (1-3), 37-55, 1994
691994
Conjoint analysis in marketing
M Vriens
Rijksuniversiteit te Groningen, 1995
571995
Pictorial stimuli in conjoint analysis
GH Loosschilder, E Rosbergen, M Vriens, DR Wittink
Market Research Society. Journal. 37 (1), 1-15, 1995
561995
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
M Wedel, M Vriens, THA Bijmolt, W Krijnen, PSH Leeflang
International Journal of Research in Marketing 15 (1), 71-78, 1998
421998
Split-questionnaire designs: A new tool in survey design and panel management
M Vriens, M Wedel, Z Sándor
Marketing Research 13 (2), 14, 2001
402001
The evaluation of a brand association density metric
M Vriens, S Chen, J Schomaker
Journal of Product & Brand Management 28 (1), 104-116, 2019
212019
Comparing clustering methods for market segmentation: A simulation study
C Vidden, M Vriens, S Chen
Applied Marketing Analytics 2 (3), 225-238, 2016
172016
Advertising effects on awareness, consideration and brand choice using tracking data
PH Franses, M Vriens
ERS-2004-028-MKT, 2004
162004
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Статьи 1–20