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MARCO VRIENS
MARCO VRIENS
Kwantum Analytics
Подтвержден адрес электронной почты в домене teamkwantum.com
Название
Процитировано
Процитировано
Год
Commercial use of conjoint analysis in Europe: Results and critical reflections
DR Wittink, M Vriens, W Burhenne
International journal of Research in Marketing 11 (1), 41-52, 1994
7971994
Linking Attribute, Benefits, and Consumer Values.
M Vriens, FT Hofstede
marketing research 12 (3), 2000
3732000
The handbook of marketing research: uses, misuses, and future advances
R Grover, M Vriens
Sage, 2006
3532006
Latent class metric conjoint analysis
WS DeSarbo, M Wedel, M Vriens, V Ramaswamy
Marketing Letters 3, 273-288, 1992
3071992
Metric conjoint segmentation methods: A Monte Carlo comparison
M Vriens, M Wedel, T Wilms
Journal of Marketing Research 33 (1), 73-85, 1996
2671996
Measuring perceived service quality using integrated conjoint experiments
H Oppewal, M Vriens
International Journal of Bank Marketing 18 (4), 154-169, 2000
2232000
Verbal versus realistic pictorial representations in conjoint analysis with design attributes
M Vriens, GH Loosschilder, E Rosbergen, DR Wittink
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1998
1561998
Utility covariances and context effects in conjoint MNP models
R Haaijer, M Wedel, M Vriens, T Wansbeek
Marketing Science 17 (3), 236-252, 1998
1161998
Conjoint experiments for direct mail response optimization
M Vriens, HR Van der Scheer, JC Hoekstra, J Roelf Bult
European journal of Marketing 32 (3/4), 323-339, 1998
1031998
Ratings-based versus choice-based latent class conjoint models
M Vriens, H Oppewal, M Wedel
Market Research Society. Journal. 40 (3), 1-11, 1998
1021998
Conjoint analysis in marketing: Developments in stimulus representation and segmentation methods
M Vriens
Rijksuniversiteit Groningen, 1995
941995
Managing missing data
M Vriens, E Melton
Marketing Research 14 (3), 12, 2002
922002
Solving marketing problems with conjoint analysis
M Vriens
Journal of Marketing Management 10 (1-3), 37-55, 1994
701994
Conjoint analysis in marketing
M Vriens
Rijksuniversiteit te Groningen, 1995
631995
Pictorial stimuli in conjoint analysis
GH Loosschilder, E Rosbergen, M Vriens, DR Wittink
Market Research Society. Journal. 37 (1), 1-15, 1995
541995
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
M Wedel, M Vriens, THA Bijmolt, W Krijnen, PSH Leeflang
International Journal of Research in Marketing 15 (1), 71-78, 1998
501998
Split-questionnaire designs: A new tool in survey design and panel management
M Vriens, M Wedel, Z Sándor
Marketing Research 13 (2), 14, 2001
412001
Market segmentation: analytical developments and application guidelines
M Vriens
Millward Brown Intelli-Quest. Techn Overview Ser, 2001
352001
The evaluation of a brand association density metric
M Vriens, S Chen, J Schomaker
Journal of Product & Brand Management 28 (1), 104-116, 2019
262019
What I see is what I want: Top-down attention biasing choice behavior
M Vriens, C Vidden, J Schomaker
Journal of Business Research 111, 262-269, 2020
252020
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Статьи 1–20