Caroline Roux
Caroline Roux
Associate Professor of Marketing, John Molson School of Business, Concordia University
Verified email at - Homepage
Cited by
Cited by
On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior
C Roux, K Goldsmith, A Bonezzi
Journal of Consumer Research 42 (4), 615-631, 2015
The effects of scarcity on consumer decision journeys
R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ...
Journal of the Academy of Marketing Science 47, 532-550, 2019
A Self‐Regulatory Model of Resource Scarcity
C Cannon, K Goldsmith, C Roux
Journal of Consumer Psychology, 2016
Exploring how product descriptors and packaging colors impact consumers’ perceptions of plant-based meat alternative products
D Sucapane, C Roux, K Sobol
Appetite 167, 105590, 2021
When seeking the best brings out the worst in consumers: Understanding the relationship between a maximizing mindset and immoral behavior
K Goldsmith, C Roux, J Ma
Journal of Consumer Psychology 28 (2), 293-309, 2018
Can Thoughts of Having Less Ever Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption
K Goldsmith, C Roux, AV Wilson
Journal of the Association for Consumer Research 5 (1), 70-82, 2020
Conscious Consumption and its Components: An Exploratory Study.
C Roux, J Nantel
Advances in consumer research 36, 2009
Rethinking scarcity and poverty: Building bridges for shared insight and impact
C Blocker, JZ Zhang, RP Hill, C Roux, C Corus, M Hutton, J Dorsey, ...
Journal of Consumer Psychology 33 (3), 489-509, 2023
Recognizing business ethics: Practical and ethical challenges in awarding prizes for good corporate behaviour
W Norman, C Roux, P Bélanger
Journal of Business Ethics 86, 257-271, 2009
Understanding the Relationship Between Resource Scarcity and Object Attachment
K Goldsmith, C Roux, C Cannon
Current Opinion in Psychology, 2020
De-stigmatizing the “win–win:” making sustainable consumption sustainable
K Goldsmith, C Roux, A Tezer, C Cannon
Current Opinion in Psychology 46, 101336, 2022
When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism
C Roux, K Goldsmith, S Blair, JK Kim
ACR North American Advances, 2014
When Thoughts of'Having Less' Promote the Desire to Become One's Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement
K Goldsmith, A Tezer, C Roux
Available at SSRN 2781209, 2016
The robustness of mental accounting: a global perspective
G Priolo, F Stablum, M Vacondio, S D'Ambrogio, M Caserotti, B Conte, ...
OSF Preprints, 2023
When Not Having Enough Prompts Consumers to Show Off: Reminders of Resource Scarcity Prompt Narcissism
L Goodyear
Concordia University, 2018
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
C Roux, K Goldsmith, C Cannon
Journal of the Academy of Marketing Science 51 (6), 1197-1202, 2023
Getting real about consumer poverty: Deep processes for transformative action
M Hutton, C Corus, J Dorsey, E Minton, C Roux, CP Blocker, JZ Zhang
Journal of Consumer Affairs 56 (3), 1332-1355, 2022
Scarcity, Poverty, and their Implications for Consumers’ Cognitions, Judgment and Behavior
K Goldsmith, AK Shah, E Shafir, S Mullainathan, C Roux, S Blair, JK Kim, ...
Advances in Consumer Research 42, 2014
Thinking About Scarcity
AK Shah, E Shafir, S Mullainathan
ACR North American Advances, 2014
On the Psychological and Behavioral Consequences of Resource Scarcity
C Roux
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