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Ted Matherly
Ted Matherly
Assistant Professor of Marketing, University of Oklahoma
Verified email at ou.edu - Homepage
Title
Cited by
Cited by
Year
Look at me! Look at me! Conspicuous brand usage, self-brand connection, and dilution
R Ferraro, A Kirmani, T Matherly
Journal of Marketing Research 50 (4), 477-488, 2013
3252013
A panel for lemons? Positivity bias, reputation systems and data quality on MTurk
T Matherly
European Journal of Marketing 53 (2), 195-223, 2019
922019
Signaling identity through brands: The role of perceived authenticity
R Ferraro, A Kirmani, T Matherly
ACR North American Advances, 2010
222010
No news is bad news: Political corruption, news deserts, and the decline of the fourth estate
T Matherly, BN Greenwood
Academy of Manage‐ment Proceedings 1, 2021
142021
Big brands, big cities: how the population penalty affects common, identity relevant brands in densely populated areas
T Matherly, ZG Arens, TJ Arnold
International Journal of Research in Marketing 35 (1), 15-33, 2018
142018
The freedom of constraint: How perceptions of time limitations alleviate guilt from two-phase indulgent consumption
T Matherly, AP Ghosh, YV Joshi
Journal of the Association for Consumer Research 4 (2), 147-159, 2019
132019
Racialization of peer‐to‐peer transactions: Inequality and barriers to legitimacy
S Shepherd, T Matherly
Journal of Consumer Affairs 55 (2), 417-444, 2021
92021
For shame! Socially unacceptable brand mentions on social media motivate consumer disengagement
D Villanova, T Matherly
Journal of Marketing 88 (2), 61-78, 2024
52024
Is what you feel what they see? Prominent and subtle identity signaling in intergroup interactions
T Matherly, A Pocheptsova Ghosh
Journal of Behavioral Decision Making 30 (4), 828-842, 2017
42017
No news is bad news: The internet, corruption, and the decline of the fourth estate
T Matherly, BN Greenwood
Corruption, and the Decline of the Fourth Estate (September 8, 2022), 2022
32022
Carrying the torch for the brand: inferring brand attachment from logo signals
T Matherly, A Kirmani
ACR North American Advances, 2012
12012
Accuracy and Affiliative Motivations in Socially Influenced Decision Making
T Matherly
Advances in Consumer Research 36 (1), 1-31, 2009
12009
Dynamic Effects of First-Person Pronouns on Content Engagement
T Matherly, J Watson, K Ukanwa
Available at SSRN 4914086, 2024
2024
Statistical Appendix and Supplementary Information: No News is Bad News: The Internet, Corruption, and the Decline of the Fourth Estate
T Matherly, BN Greenwood
Corruption, and the Decline of the Fourth Estate (May 7, 2023), 2023
2023
Second order effects of marketing interventions: Evidence from firearm daily deals
T Matherly, B Greenwood
Advances in Consumer Research 50, 474-475, 2022
2022
Are you speaking to me? The effect of first-person pronouns on decisions to unfollow influencers
T Matherly, J Watson, K Ukanwa
Advances in Consumer Research 50, 488-489, 2022
2022
" MAGA" Hats and" HOPE" Shirts: Small Donors Purchase Activism in Competitive Political Races
G Schneider, J Savary, AP Ghosh, T Matherly
Advances in Consumer Research 47, 830-831, 2019
2019
The Shame of It: Consumer Response to Transgressive In-Group Brand Behavior
D Villanova, T Matherly
Advances in Consumer Research 47, 890-891, 2019
2019
The Self-Bolstering Effects of Repeated Affirmations Over Time
A Rodriguez, T Matherly
Advances in Consumer Research 46, 765-768, 2018
2018
The Population Penalty: Why Common Brands Benefit from Dense Populations Less than Uncommon Brands
T Matherly, Z Arens, T Arnold
Advances in Consumer Research 44, 552-553, 2016
2016
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