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Dawn Lerman
Dawn Lerman
Unknown affiliation
Verified email at fordham.edu
Title
Cited by
Cited by
Year
Why are you telling me this? An examination into negative consumer reviews on the web
S Sen, D Lerman
Journal of interactive marketing 21 (4), 76-94, 2007
17742007
Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs
S Kabadayi, D Lerman
International marketing review 28 (1), 102-126, 2011
1592011
Sound symbolism effects across languages: Implications for global brand names
LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu
International Journal of Research in Marketing 29 (3), 275-279, 2012
1432012
Recall and recognition of brand names: A comparison of word and nonword name types
D Lerman, E Garbarino
Psychology & Marketing 19 (7‐8), 621-639, 2002
1422002
Agency perceptions and practices on global IMC
SJ Gould, DB Lerman, AF Grein
Journal of Advertising Research 39 (1), 7-7, 1999
1281999
How cultural differences in uncertainty avoidance affect product perceptions
J Anne Lee, E Garbarino, D Lerman
International Marketing Review 24 (3), 330-349, 2007
1272007
Consumer politeness and complaining behavior
D Lerman
Journal of Services Marketing, 2006
1062006
Brand linguistics: A theory-driven framework for the study of language in branding
M Carnevale, D Luna, D Lerman
International Journal of Research in Marketing 34 (2), 572-591, 2017
882017
Structural constraints in code-switched advertising
D Luna, D Lerman, LA Peracchio
Journal of consumer research 32 (3), 416-423, 2005
682005
A theory-based measure of acculturation: The shortened cultural life style inventory
D Lerman, R Maldonado, D Luna
Journal of Business Research 62 (4), 399-406, 2009
672009
Content analysis in cross-cultural advertising research: insightful or superficial?
D Lerman, M Callow
International Journal of Advertising 23 (4), 507-521, 2004
642004
The role of agency-client integration in integrated marketing communications: A complementary agency theory-interorganizational perspective
SJ Gould, AF Grein, DB Lerman
Journal of Current Issues & Research in Advertising 21 (1), 1-12, 1999
631999
“Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online
SJ Gould, DB Lerman
European Journal of Marketing 32 (7/8), 644-654, 1998
461998
Does brand spelling influence memory? The case of auditorily presented brand names
D Luna, M Carnevale, D Lerman
Journal of Consumer Psychology 23 (1), 36-48, 2013
442013
Joining a consumer society: Russian immigrant versus American materialism
D Lerman, S Maxwell
Journal of Consumer Behaviour: An International Research Review 5 (6), 479-490, 2006
432006
Bridging marketing's intentions and consumer perceptions
L Kachersky, D Lerman
Journal of Consumer Marketing 30 (7), 544-552, 2013
332013
Consumer evaluations of price discounts in foreign currencies
MA Callow, DB Lerman
Journal of Product & Brand Management, 2003
322003
The language of branding: Theory, strategies, and tactics
D Lerman, RJ Morais, D Luna
Routledge, 2017
252017
Little emperors grown up: A case study of cosmetic usage
T Scelzo, D Lerman
Young Consumers 10 (2), 110-119, 2009
232009
Positive marketing: Introduction to the special section
D Lerman, H Shefrin
Journal of Business Research 68 (12), 2443-2445, 2015
152015
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Articles 1–20