Dawn Lerman
Dawn Lerman
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Cited by
Cited by
Why are you telling me this? An examination into negative consumer reviews on the web
S Sen, D Lerman
Journal of interactive marketing 21 (4), 76-94, 2007
Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs
S Kabadayi, D Lerman
International marketing review 28 (1), 102-126, 2011
Sound symbolism effects across languages: Implications for global brand names
LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu
International Journal of Research in Marketing 29 (3), 275-279, 2012
Recall and recognition of brand names: A comparison of word and nonword name types
D Lerman, E Garbarino
Psychology & Marketing 19 (7‐8), 621-639, 2002
Agency perceptions and practices on global IMC
SJ Gould, DB Lerman, AF Grein
Journal of Advertising Research 39 (1), 7-7, 1999
How cultural differences in uncertainty avoidance affect product perceptions
J Anne Lee, E Garbarino, D Lerman
International Marketing Review 24 (3), 330-349, 2007
Consumer politeness and complaining behavior
D Lerman
Journal of Services Marketing, 2006
Brand linguistics: A theory-driven framework for the study of language in branding
M Carnevale, D Luna, D Lerman
International Journal of Research in Marketing 34 (2), 572-591, 2017
Structural constraints in code-switched advertising
D Luna, D Lerman, LA Peracchio
Journal of consumer research 32 (3), 416-423, 2005
A theory-based measure of acculturation: The shortened cultural life style inventory
D Lerman, R Maldonado, D Luna
Journal of Business Research 62 (4), 399-406, 2009
Content analysis in cross-cultural advertising research: insightful or superficial?
D Lerman, M Callow
International Journal of Advertising 23 (4), 507-521, 2004
The role of agency-client integration in integrated marketing communications: A complementary agency theory-interorganizational perspective
SJ Gould, AF Grein, DB Lerman
Journal of Current Issues & Research in Advertising 21 (1), 1-12, 1999
“Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online
SJ Gould, DB Lerman
European Journal of Marketing 32 (7/8), 644-654, 1998
Does brand spelling influence memory? The case of auditorily presented brand names
D Luna, M Carnevale, D Lerman
Journal of Consumer Psychology 23 (1), 36-48, 2013
Joining a consumer society: Russian immigrant versus American materialism
D Lerman, S Maxwell
Journal of Consumer Behaviour: An International Research Review 5 (6), 479-490, 2006
Bridging marketing's intentions and consumer perceptions
L Kachersky, D Lerman
Journal of Consumer Marketing 30 (7), 544-552, 2013
Consumer evaluations of price discounts in foreign currencies
MA Callow, DB Lerman
Journal of Product & Brand Management, 2003
The language of branding: Theory, strategies, and tactics
D Lerman, RJ Morais, D Luna
Routledge, 2017
Little emperors grown up: A case study of cosmetic usage
T Scelzo, D Lerman
Young Consumers 10 (2), 110-119, 2009
Positive marketing: Introduction to the special section
D Lerman, H Shefrin
Journal of Business Research 68 (12), 2443-2445, 2015
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