| Why are you telling me this? An examination into negative consumer reviews on the web S Sen, D Lerman Journal of interactive marketing 21 (4), 76-94, 2007 | 1968 | 2007 |
| Made in China but sold at FAO Schwarz: Country‐of‐origin effect and trusting beliefs S Kabadayi, D Lerman International marketing review 28 (1), 102-126, 2011 | 185 | 2011 |
| Sound symbolism effects across languages: Implications for global brand names LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu International Journal of Research in Marketing 29 (3), 275-279, 2012 | 163 | 2012 |
| How cultural differences in uncertainty avoidance affect product perceptions JA Lee, E Garbarino, D Lerman International Marketing Review 24 (3), 330-349, 2007 | 149 | 2007 |
| Recall and recognition of brand names: A comparison of word and nonword name types D Lerman, E Garbarino Psychology & Marketing 19 (7‐8), 621-639, 2002 | 140 | 2002 |
| Agency perceptions and practices on global IMC SJ Gould, DB Lerman, AF Grein Journal of Advertising Research 39 (1), 7-7, 1999 | 133 | 1999 |
| Brand linguistics: A theory-driven framework for the study of language in branding M Carnevale, D Luna, D Lerman International Journal of Research in Marketing 34 (2), 572-591, 2017 | 118 | 2017 |
| Consumer politeness and complaining behavior D Lerman Journal of Services Marketing 20 (2), 92-100, 2006 | 115 | 2006 |
| Structural constraints in code-switched advertising D Luna, D Lerman, LA Peracchio Journal of consumer research 32 (3), 416-423, 2005 | 76 | 2005 |
| The role of agency-client integration in integrated marketing communications: A complementary agency theory-interorganizational perspective SJ Gould, AF Grein, DB Lerman Journal of Current Issues & Research in Advertising 21 (1), 1-12, 1999 | 69 | 1999 |
| A theory-based measure of acculturation: The shortened cultural life style inventory D Lerman, R Maldonado, D Luna Journal of Business Research 62 (4), 399-406, 2009 | 68 | 2009 |
| Content analysis in cross-cultural advertising research: insightful or superficial? D Lerman, M Callow International Journal of Advertising 23 (4), 507-521, 2004 | 65 | 2004 |
| “Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online SJ Gould, DB Lerman European Journal of Marketing 32 (7/8), 644-654, 1998 | 47 | 1998 |
| Does brand spelling influence memory? The case of auditorily presented brand names D Luna, M Carnevale, D Lerman Journal of Consumer Psychology 23 (1), 36-48, 2013 | 44 | 2013 |
| Joining a consumer society: Russian immigrant versus American materialism D Lerman, S Maxwell Journal of Consumer Behaviour: An International Research Review 5 (6), 479-490, 2006 | 44 | 2006 |
| The language of branding: Theory, strategies, and tactics D Lerman, RJ Morais, D Luna Routledge, 2017 | 40 | 2017 |
| Bridging marketing's intentions and consumer perceptions L Kachersky, D Lerman Journal of Consumer Marketing 30 (7), 544-552, 2013 | 34 | 2013 |
| Consumer evaluations of price discounts in foreign currencies MA Callow, DB Lerman Journal of Product & Brand Management 12 (5), 307-321, 2003 | 33 | 2003 |
| Little emperors grown up: A case study of cosmetic usage T Scelzo, D Lerman Young Consumers 10 (2), 110-119, 2009 | 22 | 2009 |
| Phonology, morphology, and semantics: Toward a fuller conceptualization of brand name meaning DB Lerman Psycholinguistic phenomena in marketing communications, 79-100, 2020 | 18 | 2020 |
