Barbara E. Kahn
Barbara E. Kahn
The Wharton School, University of Pennsylvania
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Cited by
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Variety for sale: Mass customization or mass confusion?
C Huffman, BE Kahn
Journal of retailing 74 (4), 491-513, 1998
Cross-category effects of induced arousal and pleasure on the internet shopping experience
S Menon, B Kahn
Journal of retailing 78 (1), 31-40, 2002
The influence of positive affect on variety seeking among safe, enjoyable products
BE Kahn, AM Isen
Journal of Consumer research 20 (2), 257-270, 1993
The influence of assortment structure on perceived variety and consumption quantities
BE Kahn, B Wansink
Journal of consumer research 30 (4), 519-533, 2004
Corporate sponsorships of philanthropic activities: when do they impact perception of sponsor brand?
S Menon, BE Kahn
Journal of consumer psychology 13 (3), 316-327, 2003
The impact of private versus public consumption on variety-seeking behavior
RK Ratner, BE Kahn
Journal of Consumer research 29 (2), 246-257, 2002
Consumer variety-seeking among goods and services: An integrative review
BE Kahn
Journal of retailing and consumer services 2 (3), 139-148, 1995
Choosing less-preferred experiences for the sake of variety
RK Ratner, BE Kahn, D Kahneman
Journal of consumer research 26 (1), 1-15, 1999
There's something in the air: Effects of congruent or incongruent ambient odor on consumer decision making
DJ Mitchell, BE Kahn, SC Knasko
Journal of Consumer Research 22 (2), 229-238, 1995
Measuring variety-seeking and reinforcement behaviors using panel data
BE Kahn, MU Kalwani, DG Morrison
Journal of marketing research 23 (2), 89-100, 1986
The impact of context on variety seeking in product choices
S Menon, BE Kahn
Journal of Consumer research 22 (3), 285-295, 1995
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
RN Khushaba, C Wise, S Kodagoda, J Louviere, BE Kahn, C Townsend
Expert systems with applications 40 (9), 3803-3812, 2013
Modeling choice among assortments
BE Kahn, DR Lehmann
Wharton School, University of Pennsylvania, Marketing Department, 1991
Modeling ambiguity in decisions under uncertainty
BE Kahn, RK Sarin
Journal of consumer Research 15 (2), 265-272, 1988
Dynamic relationships with customers: High-variety strategies
BE Kahn
Journal of the Academy of Marketing Science 26 (1), 45-53, 1998
How tolerable is delay?: Consumers’ evaluations of internet web sites after waiting
BGC Dellaert, BE Kahn
Journal of interactive marketing 13 (1), 41-54, 1999
Consumer behavior in a multichannel, multimedia retailing environment
UM Dholakia, BE Kahn, R Reeves, A Rindfleisch, D Stewart, E Taylor
Journal of interactive marketing 24 (2), 86-95, 2010
Grocery revolution
BE Kahn, L McAlister
Why is assortment planning so difficult for retailers? A framework and research agenda
MK Mantrala, M Levy, BE Kahn, EJ Fox, P Gaidarev, B Dankworth, ...
Journal of Retailing 85 (1), 71-83, 2009
Comparing dynamic consumer choice in real and computer-simulated environments
RR Burke, BA Harlam, BE Kahn, LM Lodish
Journal of Consumer research 19 (1), 71-82, 1992
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