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Henry Robben
Henry Robben
Professor of Marketing, Nyenrode Business University
Verified email at nyenrode.nl - Homepage
Title
Cited by
Cited by
Year
Marketing management: a South Asian perspectives
P Kotler, KL Keller, A Koshy, M Jha
Pearson, 2013
10502013
The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of product innovation management 21 (2), 79-94, 2004
8512004
The effect of new package design on product attention, categorization and evaluation
JPL Schoormans, HSJ Robben
Journal of Economic psychology 18 (2-3), 271-287, 1997
5781997
Tax evasion: An experimental approach
P Webley
Cambridge University Press, 1991
5191991
Scarcity and preference: An experiment on unavailability and product evaluation
TMM Verhallen, HSJ Robben
Journal of economic psychology 15 (2), 315-331, 1994
5061994
Industrial new product launch strategies and product development performance
EJ Hultink, A Griffin, S Hart, HSJ Robben
Journal of product innovation management 14 (4), 243-257, 1997
4111997
Measuring new product success: The difference that time perspective makes
EJ Hultink, HSJ Robben
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1995
3171995
Launch decisions and new product success: an empirical comparison of consumer and industrial products
EJ Hultink, S Hart, HSJ Robben, A Griffin
Journal of Product Innovation Management: an international publication of …, 2000
2992000
The impact of new product launch strategies on competitive reaction in industrial markets
M Debruyne, R Moenaert, A Griffin, S Hart, EJ Hultink, HSJ Robben
Journal of Product Innovation Management 19 (2), 159-170, 2002
2362002
The role of predevelopment activities in the relationship between market orientation and performance
F Langerak, E Jan Hultink, HSJ Robben
R&D Management 34 (3), 295-309, 2004
1992004
Decision frame and opportunity as determinants of tax cheating: An international experimental study
HSJ Robben, P Webley, RH Weigel, KE Waerneryd, KA Kinsey, ...
Journal of Economic Psychology 11 (3), 341-364, 1990
1971990
Managing consumers’ product evaluations through direct product experience
SC Mooy, HSJ Robben
Journal of Product & Brand Management 11 (7), 432-446, 2002
1662002
In search of generic launch strategies for new products
EJ Hultink, A Griffin, HSJ Robben, S Hart
International Journal of Research in Marketing 15 (3), 269-285, 1998
1581998
Launch strategy and new product performance: an empirical examination in the Netherlands
EJ Hultink, HSJ Robben
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1999
1411999
True positives and false alarms in the detection of tax evasion
G Antonides, HSJ Robben
Journal of Economic Psychology 16 (4), 617-640, 1995
1351995
The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand
HSJ Robben
Journal of Consumer Marketing 18 (1), 75-83, 2001
119*2001
On measuring tax evasion
H Elffers, HSJ Robben, DJ Hessing
Journal of Economic Psychology 13 (4), 545-567, 1992
1181992
The mediating role of new product development in the link between market orientation and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of Strategic Marketing 15 (4), 281-305, 2007
1162007
Decision frames, opportunity and tax evasion: An experimental approach
HSJ Robben, P Webley, H Elffers, DJ Hessing
Journal of Economic Behavior & Organization 14 (3), 353-361, 1990
1091990
Behavioral costs as determinants of cost perception and preference formation for gifts to receive and gifts to give
HSJ Robben, TMM Verhallen
Journal of economic Psychology 15 (2), 333-350, 1994
1061994
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