| The emotions that drive viral video K Nelson-Field, E Riebe, K Newstead Australasian Marketing Journal 21 (4), 205-211, 2013 | 212 | 2013 |
| What's not to “like?”: can a facebook fan base give a brand the advertising reach it needs? K Nelson-Field, E Riebe, B Sharp Journal of Advertising Research 52 (2), 262-269, 2012 | 192 | 2012 |
| How clutter affects advertising effectiveness P Hammer, E Riebe, R Kennedy Journal of Advertising Research 49 (2), 159-163, 2009 | 78 | 2009 |
| Recall of radio advertising in low and high advertising clutter formats E Riebe, J Dawes International Journal of Advertising 25 (1), 71-86, 2006 | 70 | 2006 |
| The impact of media fragmentation on audience targeting: An empirical generalisation approach K Nelson-Field, E Riebe Journal of Marketing Communications 17 (01), 51-67, 2011 | 68 | 2011 |
| How to grow a brand: retain or acquire customers? E Riebe, M Wright, P Stern, B Sharp Journal of Business Research 67 (5), 990-997, 2014 | 60 | 2014 |
| More mutter about clutter: Extending empirical generalizations to Facebook K Nelson-Field, E Riebe, B Sharp Journal of advertising research 53 (2), 186-191, 2013 | 53 | 2013 |
| Double jeopardy in brand defection M Wright, E Riebe European Journal of Marketing 44 (6), 860-873, 2010 | 47 | 2010 |
| Empirical evidence of repertoire size M Banelis, E Riebe, CM Rungie Australasian Marketing Journal 21 (1), 59-65, 2013 | 43 | 2013 |
| A marketing economy of scale-big brands lose less of their customer base than small brands B Sharp, E Riebe, J Dawes, N Danenberg Massey University, 2002 | 26 | 2002 |
| How well do radio network marketers portray their own audiences? A study of the differences in radio audience demographics with implications for targeting strategy K Nelson-Field, G Lees, E Riebe, B Sharp ANZMAC, 2005 | 14 | 2005 |
| To shock or inspire: Understanding which emotions drive video sharing on Facebook K Nelson-Field, E Riebe, K Newstead ANZMAC. Presented at the Annual Australia and New Zealand Marketing Academy …, 2011 | 12 | 2011 |
| The impact of different scale anchors on responses to the verbal probability scale J Dawes, E Riebe, A Giannopoulos Canadian Journal of Marketing Research 20 (1), 77-80, 2002 | 11 | 2002 |
| What's not to K Nelson-Field, E Riebe, B Sharp Journal of Advertising Research 52 (2), 2012 | 10 | 2012 |
| Does triple jeopardy exist for retail chains? B Sharp, E Riebe Journal of Empirical Generalisations in Marketing Science 9 (2), 2005 | 10 | 2005 |
| Do higher spending households buy a greater variety of brands? An application of repertoire regression M Banelis, C Rungie, E Riebe, L Meyer-Waarden Massey University, Department of Marketing, 2005 | 7 | 2005 |
| How successful are media differentiation attempts? K Nelson-Field, G Lees, E Riebe, B Sharp Marketing Bulletin 21, 2010 | 6 | 2010 |
| What Do People Do in the Advertisement Breaks? S Paech, E Riebe, B Sharp University of South Australia, 2003 | 5 | 2003 |
| Customer defection and acquisition and its relationship with market share change E Riebe | 5 | 2003 |
| Examining the accuracy of probability scales in social issues research A Sharp, E Riebe Griffith University, 2000 | 4 | 2000 |
