| Infidel brands: unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism E Izberk-Bilgin Journal of Consumer Research 39 (4), 663-687, 2012 | 383 | 2012 |
| An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions E Izberk‐Bilgin Consumption, Markets and Culture 13 (3), 299-323, 2010 | 225 | 2010 |
| A new look at faith-based marketing: The global halal market E Izberk-Bilgin, CC Nakata Business Horizons 59 (3), 285-292, 2016 | 204 | 2016 |
| Integrating marketing and information services functions: A complementarity and competence perspective C Nakata, Z Zhu, E Izberk-Bilgin Journal of the Academy of Marketing Science 39, 700-716, 2011 | 76 | 2011 |
| Chronic illness medication compliance: a liminal and contextual consumer journey C Nakata, E Izberk-Bilgin, L Sharp, J Spanjol, AS Cui, SY Crawford, ... Journal of the Academy of Marketing Science 47, 192-215, 2019 | 51 | 2019 |
| Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture A Ahuvia, E Izberk-Bilgin Brands, 282-310, 2014 | 47 | 2014 |
| Mosque-based emotional support among young Muslim Americans AW Nguyen, RJ Taylor, LM Chatters, A Ahuvia, E Izberk-Bilgin, F Lee Review of religious research 55 (4), 535-555, 2013 | 45 | 2013 |
| Towards a theory of brand love in services: the power of identity and social relationships A Ahuvia, E Izberk-Bilgin, K Lee Journal of Service Management 33 (3), 453-464, 2022 | 42 | 2022 |
| Theology meets the marketplace: The discursive formation of the halal market in Turkey E Izberk-Bilgin Consumption and spirituality, 41-53, 2012 | 34 | 2012 |
| A discourse analysis of pilgrimage reviews T van Laer, E Izberk-Bilgin Journal of Marketing Management 35 (5-6), 586-604, 2019 | 28 | 2019 |
| When Starbucks Meets Turkish Coffee: Cultural Imperialism and Islamism as' Other'Discourses of Consumer Resistance. E Izberk-Bilgin Advances in consumer research 35, 2008 | 27 | 2008 |
| Consumer resistance and power relationships in the marketplace R Champagne-Ardenne Consum. Cult. Theory 295, 5017879, 2018 | 23 | 2018 |
| Well-being in consumer societies A Ahuvia, E Izberk-Bilgin | 20 | 2013 |
| Historicizing and authenticating African dress: diaspora double consciousness and narratives of heritage and community B DeBerry-Spence, E Izberk-Bilgin Consumption Markets & Culture 24 (2), 147-168, 2021 | 15 | 2021 |
| Rethinking religion and ethnicity at the nexus of globalization and consumer culture E Izberk-Bilgin The Routledge companion to ethnic marketing, 135-146, 2015 | 14 | 2015 |
| Cyber-Jihad: Islamic Consumer Activism on the Web. E Izberk-Bilgin Advances in Consumer Research 40, 2012 | 14 | 2012 |
| Consumer Well‐Being A Ahuvia, C Scott, EI Bilgin Wiley International Encyclopedia of Marketing, 2010 | 14 | 2010 |
| Culture theories in global marketing: A literature-based assessment C Nakata, E Izberk-Bilgin Beyond Hofstede: Culture frameworks for global marketing and management, 61-77, 2009 | 11 | 2009 |
| Narrative arcs and shaping influences in long-term medication adherence C Nakata, LK Sharp, J Spanjol, AS Cui, E Izberk-Bilgin, SY Crawford, ... Social Science & Medicine 285, 114264, 2021 | 8 | 2021 |
| Lifting the veil on infidel brands: Islamist discourses of Anticonsumerism E Izberk-Bilgin NA–advances in consumer research 37, 686-687, 2010 | 5 | 2010 |
Cheryl Nakata, Joseph M. Bryan Distin...University of North Carolina at GreensboroVerified email at uncg.edu
