Vilma Todri
Title
Cited by
Cited by
Year
Towards a digital attribution model: Measuring the impact of display advertising on online consumer behavior
A Ghose, V Todri
MIS quarterly 40 (4), 889-910, 2016
1422016
The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms
P Adamopoulos, A Ghose, V Todri
Information Systems Research 29 (3), 612-640, 2018
922018
Social commerce: An empirical examination of the antecedents and consequences of commerce in social network platforms
V Todri, P Adamopoulos
Proceedings of the 35th International Conference on Information Systems, ICIS, 2014
382014
The effectiveness of marketing strategies in social media: Evidence from promotional events
P Adamopoulos, V Todri
Proceedings of the 21th ACM SIGKDD International Conference on Knowledge …, 2015
322015
Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics across the Purchase Funnel
V Todri, A Ghose, PV Sing
Information Systems Research 31 (1), 102-125, 2020
282020
Social media analytics: the effectiveness of promotional events on brand user base in social media
P Adamopoulos, V Todri
Proceedings of the 35th International Conference on Information Systems, ICIS, 2014
202014
Personality-Based Recommendations: Evidence from Amazon. com.
P Adamopoulos, V Todri
9th ACM Conference on Recommender systems, 2015
162015
Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics
A Ghose, PV Singh, V Todri
Proceedings of the 38th International Conference on Information Systems, ICIS, 2017
122017
Estimating the Impact of User Personality Traits on Word-of-Mouth: Text-mining Microblogging Platforms
P Adamopoulos, A Ghose, V Todri
Available at SSRN 2679199, 2015
52015
The Effectiveness of Promotional Events in Social Media
P Adamopoulos, V Todri
Workshop on Information Systems and Economics (WISE 2014), Gathered from …, 2014
52014
Demand effects of the internet-of-things sales channel: Evidence from automating the purchase process
P Adamopoulos, V Todri, A Ghose
Information Systems Research 32 (1), 238-267, 2020
42020
Demand Effects of the Internet-of-Things Sales Channel
P Adamopoulos, A Ghose, V Todri
Proceedings of the 39th International Conference on Information Systems, ICIS, 2018
32018
EXPRESS: Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word-of-Mouth
V Todri, P Adamopoulos, M Andrews
Journal of Marketing, 00222429211034414, 2021
12021
Frontiers: The Impact of Ad-blockers on Online Consumer Behavior
V Todri
Marketing Science, (Forthcoming), 2021
12021
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Articles 1–14