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Lara Stocchi
Lara Stocchi
Senior Lecturer in Marketing, University of South Australia
Verified email at unisa.edu.au
Title
Cited by
Cited by
Year
Drivers and outcomes of branded mobile app usage intention
L Stocchi, N Michaelidou, M Micevski
Journal of Product & Brand Management 28 (1), 28-49, 2019
1272019
Marketing research on Mobile apps: past, present and future
L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan
Journal of the Academy of Marketing Science, 1-31, 2022
962022
It's a Dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline
B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ...
Journal of Advertising Research 52 (2), 203-213, 2012
822012
The rules of engagement: How to motivate consumers to engage with branded mobile apps
L Stocchi, N Michaelidou, N Pourazad, M Micevski
Journal of Marketing Management 34 (13-14), 1196-1226, 2018
672018
The power of brand passion in sports apparel brands
N Pourazad, L Stocchi, V Pare
Journal of Product & Brand Management 29 (5), 547-568, 2020
572020
Brand image and brand loyalty: do they show the same deviations from a common underlying pattern?
L Stocchi, C Driesener, M Nenycz‐Thiel
Journal of Consumer Behaviour 14 (5), 317-324, 2015
532015
A comparison of brand equity strength across consumer segments and markets
L Stocchi, R Fuller
Journal of product & Brand management 26 (5), 453-468, 2017
522017
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
N Pourazad, L Stocchi, V Pare
Australasian marketing journal 27 (4), 249-260, 2019
512019
Understanding the town centre customer experience (TCCE)
L Stocchi, C Hart, I Haji
Journal of Marketing Management 32 (17-18), 1562-1587, 2016
432016
Why familiar brands are sometimes harder to remember
L Stocchi, M Wright, C Driesener
European Journal of Marketing 50 (3/4), 621-638, 2016
422016
When are apps worth paying for?: How marketers can analyze the market performance of mobile apps
L Stocchi, C Guerini, N Michaelidou
Journal of advertising research 57 (3), 260-271, 2017
362017
Customer-based brand equity for branded apps: A simple research framework
L Stocchi, G Ludwichowska, R Fuller, A Gregoric
Journal of marketing communications 27 (5), 534-563, 2021
252021
Over-time variation in individual’s customer satisfaction scores
J Dawes, L Stocchi, F Dall’Olmo-Riley
International Journal of Market Research 62 (3), 262-271, 2020
222020
Identification of two decision-making paths underpinning the continued use of branded apps
L Stocchi, N Pourazad, N Michaelidou
Psychology & Marketing, 2020
152020
The Natural Monopoly effect in brand image associations
L Stocchi, V Pare, R Fuller, M Wright
Australasian Marketing Journal 25 (4), 309-316, 2017
142017
A new measure of consideration set size: The average number of salient brands
L Stocchi, M Banelis, M Wright
International Journal of Market Research 58 (1), 79-94, 2016
102016
How websites compete in the Middle East: The example of Iran
T Naami, ZW Anesbury, L Stocchi, M Winchester
Journal of Consumer Behaviour 21 (1), 121-136, 2022
92022
Creating loyalty towards magazine websites: Insights from the Double Jeopardy phenomenon
A Tarkiainen, HK Ellonen, M Ots, L Stocchi
International Journal of E-Business Research (IJEBR) 10 (1), 1-14, 2014
82014
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
R Fuller, L Stocchi, T Gruber, J Romaniuk
European Journal of Marketing 57 (2), 360-386, 2023
72023
The effect of mental availability on snack food choices
L Stocchi, E Kemps, Z Anesbury
Journal of Retailing and Consumer Services 60, 102471, 2021
62021
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