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Ming Hsu
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Neural systems responding to degrees of uncertainty in human decision-making
M Hsu, M Bhatt, R Adolphs, D Tranel, CF Camerer
Science 310 (5754), 1680-1683, 2005
17972005
The wick in the candle of learning: Epistemic curiosity activates reward circuitry and enhances memory
MJ Kang, M Hsu, IM Krajbich, G Loewenstein, SM McClure, JT Wang, ...
Psychological science 20 (8), 963-973, 2009
11982009
Thinking like a trader selectively reduces individuals' loss aversion
P Sokol-Hessner, M Hsu, NG Curley, MR Delgado, CF Camerer, ...
Proceedings of the National Academy of Sciences 106 (13), 5035-5040, 2009
5822009
The right and the good: distributive justice and neural encoding of equity and efficiency
M Hsu, C Anen, SR Quartz
science 320 (5879), 1092-1095, 2008
5012008
Neural response to reward anticipation under risk is nonlinear in probabilities
M Hsu, I Krajbich, C Zhao, CF Camerer
Journal of Neuroscience 29 (7), 2231-2237, 2009
3382009
Explicit neural signals reflecting reward uncertainty
W Schultz, K Preuschoff, C Camerer, M Hsu, CD Fiorillo, PN Tobler, ...
Philosophical Transactions of the Royal Society B: Biological Sciences 363 …, 2008
2882008
Advancing consumer neuroscience
A Smidts, M Hsu, AG Sanfey, MAS Boksem, RB Ebstein, SA Huettel, ...
Marketing Letters 25, 257-267, 2014
2292014
Overrepresentation of extreme events in decision making reflects rational use of cognitive resources.
F Lieder, TL Griffiths, M Hsu
Psychological review 125 (1), 1, 2018
2272018
Neuromarketing: inside the mind of the consumer
M Hsu
California management review 59 (4), 5-22, 2017
1982017
Common neural code for reward and information value
K Kobayashi, M Hsu
Proceedings of the National Academy of Sciences 116 (26), 13061-13066, 2019
1482019
Dissociable neural representations of reinforcement and belief prediction errors underlie strategic learning
L Zhu, KE Mathewson, M Hsu
Proceedings of the National Academy of Sciences 109 (5), 1419-1424, 2012
1452012
From “where” to “what”: distributed representations of brand associations in the human brain
YP Chen, LD Nelson, M Hsu
Journal of Marketing Research 52 (4), 453-466, 2015
1372015
Adult age differences in decision making across domains: Increased discounting of social and health-related rewards.
KL Seaman, MA Gorlick, KM Vekaria, M Hsu, DH Zald, ...
Psychology and Aging 31 (7), 737, 2016
1082016
Distinguishing neural correlates of context-dependent advantageous-and disadvantageous-inequity aversion
X Gao, H Yu, I Sáez, PR Blue, L Zhu, M Hsu, X Zhou
Proceedings of the National Academy of Sciences 115 (33), E7680-E7689, 2018
1062018
Behavioral models of managerial decision-making
A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, ...
Marketing Letters 23, 405-421, 2012
1002012
Damage to dorsolateral prefrontal cortex affects tradeoffs between honesty and self-interest
L Zhu, AC Jenkins, E Set, D Scabini, RT Knight, PH Chiu, B King-Casas, ...
Nature neuroscience 17 (10), 1319-1321, 2014
982014
Subjective value representations during effort, probability and time discounting across adulthood
KL Seaman, N Brooks, TM Karrer, JJ Castrellon, SF Perkins, LC Dang, ...
Social cognitive and affective neuroscience 13 (5), 449-459, 2018
972018
Dopamine modulates egalitarian behavior in humans
I Sáez, L Zhu, E Set, A Kayser, M Hsu
Current Biology 25 (7), 912-919, 2015
922015
Encoding of multiple reward-related computations in transient and sustained high-frequency activity in human OFC
I Saez, J Lin, A Stolk, E Chang, J Parvizi, G Schalk, RT Knight, M Hsu
Current Biology 28 (18), 2889-2899. e3, 2018
752018
The neuroscience of consumer choice
M Hsu, C Yoon
Current opinion in behavioral sciences 5, 116-121, 2015
742015
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