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THOMAS C. OGUINN
THOMAS C. OGUINN
Verified email at wisc.edu
Title
Cited by
Cited by
Year
BRAND COMMUNITY
AM Muniz, TC O'Guinn
Journal of consumer research 27, 412-32, 0
9396*
Compulsive buying: A phenomenological exploration
TC O'Guinn, RJ Faber
Journal of consumer research 16 (2), 147-157, 1989
23391989
A clinical screener for compulsive buying
RJ Faber, TC O'guinn
Journal of consumer Research 19 (3), 459-469, 1992
14761992
The role of television in the construction of consumer reality
TC O'Guinn, LJ Shrum
Journal of consumer research 23 (4), 278-294, 1997
7211997
Advertising and integrated brand promotion
TC O'Guinn, CT Allen, RJ Semenik, A Close
South-Western, 2009
6472009
Compulsive consumption.
RJ Faber, TC O'Guinn, R Krych
Advances in consumer research 14 (1), 1987
5431987
Heaven on earth: consumption at Heritage Village, USA
TC O'Guinn, RW Belk
Journal of Consumer Research 16 (2), 227-238, 1989
4631989
The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes
LJ Shrum, RS Wyer Jr, TC O'Guinn
Journal of Consumer Research 24 (4), 447-458, 1998
4491998
Branding in a hyperconnected world: Refocusing theories and rethinking boundaries
V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt
Journal of Marketing 84 (2), 24-46, 2020
4382020
Compulsive consumption and credit abuse
RJ Faber, TC O'Guinn
Journal of Consumer Policy 11 (1), 97-109, 1988
3951988
Publicidad y comunicación integral de marca
TC O'Guinn, CT Allen, RJ Semenik, MO Staines
Thomson, 2004
3842004
Classifying compulsive consumers: Advances in the development of a diagnostic tool
TC O’Guinn, RJ Faber
Advances in consumer research 16, 738-744, 1989
3681989
Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable
LJ Shrum, TC O'GUINN
Communication Research 20 (3), 436-471, 1993
3601993
The effects of scarcity on consumer decision journeys
R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ...
Journal of the Academy of Marketing Science 47, 532-550, 2019
3392019
Communal consumption and the brand
TC O’Guinn, AM Muniz
Inside consumption, 252-272, 2005
2342005
How nothing became something: White space, rhetoric, history, and meaning
JW Pracejus, GD Olsen, TC O'guinn
Journal of Consumer Research 33 (1), 82-90, 2006
2222006
Touching greatness: The central midwest Barry Manilow fan club
TC O'Guinn
ACR Special Volumes, 1991
2081991
Effect of media advertising and other sources on movie selection
RJ Faber, TC O'Guinn
Journalism Quarterly 61 (2), 371-377, 1984
1941984
Acculturation: The impact of divergent paths on buyer behavior.
TC O'guinn, WN Lee, RJ Faber
Advances in consumer research 13 (1), 1986
1501986
Segmenting the hispanic market-the use of spanish-language radio
TC OGuinn, TP Meyer
Journal of Advertising Research 23 (6), 9-16, 1984
1471984
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