| Reverse country-of-origin effects of product perceptions on destination image R Lee, L Lockshin Journal of Travel Research 51 (4), 502-511, 2012 | 151 | 2012 |
| Halo effects of tourists’ destination image on domestic product perceptions R Lee, L Lockshin Australasian Marketing Journal (AMJ) 19 (1), 7-13, 2011 | 132 | 2011 |
| The effects of religious symbols in product packaging on Muslim consumer responses A Bakar, R Lee, C Rungie Australasian Marketing Journal (AMJ) 21 (3), 198-204, 2013 | 120 | 2013 |
| Interactions and consequences of inertia and switching costs R Lee, L Neale Journal of Services Marketing 26 (5), 365-374, 2012 | 113 | 2012 |
| Parsing religiosity, guilt and materialism on consumer ethics A Bakar, R Lee, NH Hashim Journal of Islamic Marketing 4 (3), 232-244, 2013 | 97 | 2013 |
| A memory-theory perspective of country-image formation R Lee, L Lockshin, L Greenacre Journal of International Marketing 24 (2), 62-79, 2016 | 93 | 2016 |
| The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects R Lee, M Mazodier European Journal of Marketing 49 (5/6), 2015 | 88 | 2015 |
| Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach S Soleimani, J Bruwer, MJ Gross, R Lee Current Issues in Tourism, 1-16, 2018 | 87 | 2018 |
| From loyalty to switching: exploring the determinants in the transition R Lee, J Murphy Journal of Marketing 13 (2), 71-82, 2005 | 86 | 2005 |
| The interactions of consumption characteristics on social norms R Lee, J Murphy, L Neale Journal of Consumer Marketing 26 (4), 277-285, 2009 | 84 | 2009 |
| West versus East: Measuring the development of Chinese wine preferences L Lockshin, AM Corsi, J Cohen, R Lee, P Williamson Food Quality and Preference 56, 256-265, 2017 | 71 | 2017 |
| A memory theory perspective of consumer ethnocentrism and animosity R Lee, KT Lee, J Li European Journal of Marketing 51 (7/8), 1266-1285, 2017 | 67 | 2017 |
| The moderating influence of enjoyment on customer loyalty R Lee, J Murphy Australasian Marketing Journal (AMJ) 16 (2), 11-21, 2008 | 67 | 2008 |
| The moderating influence of hedonic consumption in an extended theory of planned behaviour R Lee, J Murphy, E Swilley The Service Industries Journal 29 (4), 539-555, 2009 | 63 | 2009 |
| The underlying social identities of a nation's brand R Lee, J Klobas, T Tezinde, J Murphy International Marketing Review 27 (4), 450-465, 2010 | 62 | 2010 |
| The moderating influence of environment factors in an extended community of inquiry model of e-learning R Lee, K Hoe Looi, M Faulkner, L Neale Asia Pacific Journal of Education 41 (1), 1-15, 2021 | 60 | 2021 |
| The longitudinal effects of a two-dimensional consumer animosity R Lee, KT Lee Journal of Consumer Marketing 30 (3), 273-282, 2013 | 54 | 2013 |
| Economic nationalism and cosmopolitanism: A study of interpersonal antecedents and differential outcomes K Tae Lee, YI Lee, R Lee European Journal of Marketing 48 (5/6), 1133-1158, 2014 | 50 | 2014 |
| Relating switching costs to positive and negative word-of-mouth R Lee, J Romaniuk Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2009 | 48 | 2009 |
| An Agency Theory Scale for Financial Services R Lee Journal of services marketing 29 (5), 393-405, 2015 | 45 | 2015 |
