| The health literacy skills framework L Squiers, S Peinado, N Berkman, V Boudewyns, L McCormack Journal of health communication 17 (sup3), 30-54, 2012 | 427 | 2012 |
| Communication and dissemination strategies to facilitate the use of health-related evidence L McCormack, S Sheridan, M Lewis, V Boudewyns, CL Melvin, C Kistler, ... | 184 | 2013 |
| Shame‐free guilt appeals: Testing the emotional and cognitive effects of shame and guilt appeals V Boudewyns, MM Turner, RS Paquin Psychology & Marketing 30 (9), 811-825, 2013 | 145 | 2013 |
| Defining and measuring scientific misinformation BG Southwell, JSB Brennen, R Paquin, V Boudewyns, J Zeng The ANNALS of the American Academy of Political and Social Science 700 (1 …, 2022 | 78 | 2022 |
| Intentions and beliefs about getting tested for STDs: Implications for communication interventions V Boudewyns, RS Paquin Health Communication 26 (8), 701-711, 2011 | 54 | 2011 |
| Stigma's effect on social interaction and social media activity V Boudewyns, I Himelboim, DL Hansen, BG Southwell Journal of health communication 20 (11), 1337-1345, 2015 | 51 | 2015 |
| Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising SL West, LB Squiers, L McCormack, BG Southwell, ES Brouwer, M Ashok, ... Pharmacoepidemiology and drug safety 22 (5), 447-458, 2013 | 43 | 2013 |
| Influence of patient medication information format on comprehension and application of medication information: A randomized, controlled experiment V Boudewyns, AC O’Donoghue, B Kelly, SL West, O Oguntimein, ... Patient Education and Counseling 98 (12), 1592-1599, 2015 | 29 | 2015 |
| Attention to and distraction from risk information in prescription drug advertising: an eye-tracking study HW Sullivan, V Boudewyns, A O'Donoghue, S Marshall, PA Williams Journal of Public Policy & Marketing 36 (2), 236-245, 2017 | 28 | 2017 |
| Understanding women’s preconception health goals: audience segmentation strategies for a preconception health campaign M Lynch, L Squiers, MA Lewis, R Moultrie, J Kish-Doto, V Boudewyns, ... Social Marketing Quarterly 20 (3), 148-164, 2014 | 28 | 2014 |
| The effects of guilt-appeal intensity on persuasive and emotional outcomes: the moderating role of sponsor motive MM Turner, A Mabry-Flynn, H Shen, H Jiang, V Boudewyns, D Payne Journal of Nonprofit & Public Sector Marketing 30 (2), 134-150, 2018 | 27 | 2018 |
| Using 360-degree video as a research stimulus in digital health studies: lessons learned BA Zulkiewicz, V Boudewyns, C Gupta, A Kirschenbaum, MA Lewis JMIR serious games 8 (1), e15422, 2020 | 24 | 2020 |
| Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall AC O'Donoghue, PA Williams, HW Sullivan, V Boudewyns, C Squire, ... Social Science & Medicine 120, 1-11, 2014 | 23 | 2014 |
| Serious and actionable risks, plus disclosure: Investigating an alternative approach for presenting risk information in prescription drug television advertisements KR Betts, V Boudewyns, KJ Aikin, C Squire, S Dolina, JJ Hayes, ... Research in Social and Administrative Pharmacy 14 (10), 951-963, 2018 | 18 | 2018 |
| A meta-analytical test of perceived behavioral control interactions in the theory of planned behavior V Boudewyns University of Maryland, College Park, 2013 | 18 | 2013 |
| Two awareness of misinformation in health-related advertising: A narrative review of the literature V Boudewyns, BG Southwell, KR Betts, C Slota Gupta, RS Paquin, ... Misinformation and mass audiences, 35-50, 2018 | 17 | 2018 |
| A double dose of fear: A theory-based content analysis of news articles surrounding the 2006 cough syrup contamination crisis in Panama MM Turner, V Boudewyns, R Kirby-Straker, J Telfer Risk Management 15, 79-99, 2013 | 17 | 2013 |
| Experimental evidence of consumer and physician detection and rejection of misleading prescription drug website content V Boudewyns, KR Betts, M Johnson, RS Paquin, AC O'Donoghue, ... Research in Social and Administrative Pharmacy 17 (4), 733-743, 2021 | 16 | 2021 |
| Patients’ understanding of oncology clinical endpoints: a literature review V Boudewyns, BG Southwell, JT DeFrank, K Ferriola-Bruckenstein, ... Patient education and counseling 103 (9), 1724-1735, 2020 | 14 | 2020 |
| CDC'S Testing Makes Us Stronger (TMUS) campaign: was campaign exposure associated with HIV testing behavior among black gay and bisexual men? N Habarta, V Boudewyns, H Badal, J Johnston, J Uhrig, D Green, ... AIDS Education and Prevention 29 (3), 228-240, 2017 | 14 | 2017 |
Brian SouthwellDistinguished Fellow @ RTI International; faculty @ Duke University, U Delaware, & UNC-Chapel HillVerified email at rti.org
