| The influence of product variety on brand perception and choice J Berger, M Draganska, I Simonson Marketing Science 26 (4), 460-472, 2007 | 425 | 2007 |
| A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel M Draganska, D Klapper, SB Villas-Boas Marketing Science 29 (1), 57-74, 2010 | 337 | 2010 |
| Product‐line length as a competitive tool M Draganska, DC Jain Journal of Economics & Management Strategy 14 (1), 1-28, 2005 | 294 | 2005 |
| The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data CR Clark, U Doraszelski, M Draganska Qme 7, 207-236, 2009 | 250 | 2009 |
| Beyond plain vanilla: Modeling joint product assortment and pricing decisions M Draganska, M Mazzeo, K Seim QME 7, 105-146, 2009 | 240 | 2009 |
| Beyond plain vanilla: Modeling joint product assortment and pricing decisions M Draganska, M Mazzeo, K Seim QME 7, 105-146, 2009 | 228 | 2009 |
| Consumer preferences and product-line pricing strategies: An empirical analysis M Draganska, DC Jain Marketing science 25 (2), 164-174, 2006 | 182 | 2006 |
| Choice set heterogeneity and the role of advertising: An analysis with micro and macro data M Draganska, D Klapper Journal of Marketing Research 48 (4), 653-669, 2011 | 137 | 2011 |
| Internet versus television advertising: A brand-building comparison M Draganska, WR Hartmann, G Stanglein Journal of Marketing Research 51 (5), 578-590, 2014 | 109 | 2014 |
| Empirical models of manufacturer-retailer interaction: A review and agenda for future research KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ... Marketing Letters 21, 273-285, 2010 | 92 | 2010 |
| Retail environment and manufacturer competitive intensity M Draganska, D Klapper Journal of Retailing 83 (2), 183-198, 2007 | 82 | 2007 |
| MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* U Doraszelski, M Draganska The Journal of Industrial Economics 54 (1), 125-149, 2006 | 63 | 2006 |
| Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19, 399-416, 2008 | 48 | 2008 |
| Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19, 399-416, 2008 | 48 | 2008 |
| A likelihood approach to estimating market equilibrium models M Draganska, D Jain Management Science 50 (5), 605-616, 2004 | 36 | 2004 |
| Recent advances in structural econometric modeling: Dynamics, product positioning and entry JP Dubé, K Sudhir, A Ching, GS Crawford, M Draganska, JT Fox, ... Marketing letters 16, 209-224, 2005 | 32 | 2005 |
| Consumer and managerial goals in assortment choice and design BE Kahn, A Chernev, U Böckenholt, K Bundorf, M Draganska, R Hamilton, ... Marketing Letters 25, 293-303, 2014 | 28 | 2014 |
| Addressing endogenous product choice in an empirical analysis of merger effects M Draganska, M Mazzeo, K Seim Northwestern University. Economic Inquiry 17 (2), 177-96, 2009 | 22 | 2009 |
| Product line length decisions in a competitive environment M Draganska, D Jain Graduate School of Business, Stanford University working paper, 2001 | 12 | 2001 |
| Information or persuasion? An empirical investigation of the effect of advertising on brand awareness and perceived quality using panel data U Doraszelski, CR Clark, M Draganska Stanford University Graduate School of Business Research Paper, 2007 | 10 | 2007 |
