The influence of product variety on brand perception and choice J Berger, M Draganska, I Simonson Marketing Science 26 (4), 460-472, 2007 | 487 | 2007 |
A larger slice or a larger pie? An empirical investigation of bargaining power in the distribution channel M Draganska, D Klapper, SB Villas-Boas Marketing Science 29 (1), 57-74, 2010 | 396 | 2010 |
Product‐line length as a competitive tool M Draganska, DC Jain Journal of Economics & Management Strategy 14 (1), 1-28, 2005 | 320 | 2005 |
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data CR Clark, U Doraszelski, M Draganska Qme 7, 207-236, 2009 | 285 | 2009 |
Beyond plain vanilla: Modeling joint product assortment and pricing decisions M Draganska, M Mazzeo, K Seim QME 7, 105-146, 2009 | 271 | 2009 |
Consumer preferences and product-line pricing strategies: An empirical analysis M Draganska, DC Jain Marketing science 25 (2), 164-174, 2006 | 203 | 2006 |
Choice set heterogeneity and the role of advertising: An analysis with micro and macro data M Draganska, D Klapper Journal of Marketing Research 48 (4), 653-669, 2011 | 148 | 2011 |
Internet versus television advertising: A brand-building comparison M Draganska, WR Hartmann, G Stanglein Journal of Marketing Research 51 (5), 578-590, 2014 | 119 | 2014 |
Empirical models of manufacturer-retailer interaction: A review and agenda for future research KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ... Marketing Letters 21, 273-285, 2010 | 100 | 2010 |
Retail environment and manufacturer competitive intensity M Draganska, D Klapper Journal of Retailing 83 (2), 183-198, 2007 | 90 | 2007 |
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* U Doraszelski, M Draganska The Journal of Industrial Economics 54 (1), 125-149, 2006 | 62 | 2006 |
Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19, 399-416, 2008 | 50 | 2008 |
Consumer and managerial goals in assortment choice and design BE Kahn, A Chernev, U Böckenholt, K Bundorf, M Draganska, R Hamilton, ... Marketing Letters 25, 293-303, 2014 | 36 | 2014 |
A likelihood approach to estimating market equilibrium models M Draganska, D Jain Management Science 50 (5), 605-616, 2004 | 35 | 2004 |
Recent advances in structural econometric modeling: Dynamics, product positioning and entry JP Dubé, K Sudhir, A Ching, GS Crawford, M Draganska, JT Fox, ... Marketing letters 16, 209-224, 2005 | 33 | 2005 |
Addressing endogenous product choice in an empirical analysis of merger effects M Draganska, M Mazzeo, K Seim Northwestern University. Economic Inquiry 17 (2), 177-96, 2009 | 22 | 2009 |
Product line length decisions in a competitive environment M Draganska, D Jain Graduate School of Business, Stanford University working paper, 2001 | 12 | 2001 |
Information or persuasion? An empirical investigation of the effect of advertising on brand awareness and perceived quality using panel data U Doraszelski, CR Clark, M Draganska Stanford University Graduate School of Business Research Paper, 2007 | 10 | 2007 |
Structural models of competitive market behavior: An estimation approach using disaggregate data M Draganska, D Jain Computing in Economics and Finance 2002, 2002 | 8 | 2002 |
Addressing endogenous product choice in merger analysis M Draganska, M Mazzeo, K Seim Working Paper, Stanford, 2009 | 4 | 2009 |