| Characteristics of strong territorial brands: The case of champagne S Charters, N Spielmann Journal of Business Research 67 (7), 1461-1467, 2014 | 163 | 2014 |
| The subjective norms of sustainable consumption: A cross-cultural exploration EA Minton, N Spielmann, LR Kahle, CH Kim Journal of Business Research 82, 400-408, 2018 | 146 | 2018 |
| Experience effects on interactivity: Functions, processes, and perceptions J Kim, N Spielmann, SJ McMillan Journal of Business Research 65 (11), 1543-1550, 2012 | 108 | 2012 |
| Gender orientation and retail atmosphere: effects on value perception A Borges, BJ Babin, N Spielmann International Journal of Retail & Distribution Management 41 (7), 498-511, 2013 | 106 | 2013 |
| The nature and value of terroir products S Charters, N Spielmann, BJ Babin European Journal of Marketing, 2017 | 100 | 2017 |
| In virtuo: How user-driven interactivity in virtual tours leads to attitude change N Spielmann, A Mantonakis Journal of Business Research 88, 255-264, 2018 | 69 | 2018 |
| Terroir? That's not how I would describe it N Spielmann, C Gélinas‐Chebat International Journal of Wine Business Research 24 (4), 254-270, 2012 | 59 | 2012 |
| Green is the new white: How virtue motivates green product purchase N Spielmann Journal of Business Ethics 173, 759-776, 2021 | 58 | 2021 |
| How captive is your audience? Defining overall advertising involvement N Spielmann, MO Richard Journal of Business Research 66 (4), 499-505, 2013 | 56 | 2013 |
| How service seasons the experience: Measuring hospitality servicescapes N Spielmann, M Laroche, A Borges International Journal of Hospitality Management 31 (2), 360-368, 2012 | 56 | 2012 |
| The dimensions of authenticity in terroir products N Spielmann, S Charters International Journal of Wine Business Research, 2013 | 51 | 2013 |
| How funny was that? Uncovering humor mechanisms N Spielmann European Journal of Marketing 48 (9/10), 1892-1910, 2014 | 44 | 2014 |
| Place as a nexus for corporate heritage identity: An international study of family-owned wineries N Spielmann, AD Cruz, BB Tyler, K Beukel Journal of Business Research 129, 826-837, 2021 | 38 | 2021 |
| SME managers’ perceptions of competitive pressure and the adoption of environmental practices in fragmented industries: A multi-country study in the wine industry B Tyler, B Lahneman, K Beukel, D Cerrato, M Minciullo, N Spielmann, ... Organization & Environment 33 (3), 437-463, 2020 | 37 | 2020 |
| Is it all or nothing? Testing schema congruity and typicality for products with country origin N Spielmann Journal of Business Research 69 (3), 1130-1137, 2016 | 37 | 2016 |
| Anything but typical: how consumers evaluate origin products based on their cues N Spielmann International Journal of Wine Business Research, 2015 | 34 | 2015 |
| Places as authentic consumption contexts N Spielmann, BJ Babin, A Manthiou Psychology & Marketing 35 (9), 652-665, 2018 | 32 | 2018 |
| Adapted or standardized copy: Is non-cultural English the answer? N Spielmann, M Delvert Journal of Business Research 67 (4), 434-440, 2014 | 32 | 2014 |
| Product patriotism: How consumption practices make and maintain national identity N Spielmann, JS Maguire, S Charters Journal of Business Research 121, 389-399, 2020 | 29 | 2020 |
| It goes with the territory: Communal leverage as a marketing resource N Spielmann, C Williams Journal of Business Research 69 (12), 5636-5643, 2016 | 29 | 2016 |
Barry J. BabinMorris Lewis Professor of Marketing, University of MississippiVerified email at bus.olemiss.edu
