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Citations per year
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Cited by
All
Since 2019
Citations
350
348
h-index
3
3
i10-index
3
3
0
140
70
35
105
2019
2020
2021
2022
2023
2024
1
8
46
102
137
54
Co-authors
Koay Kian Yeik
Sunway University
Verified email at sunway.edu.my
Yeoh Hui Jing
Sunway University
Verified email at help.edu.my
Derek Ong Lai Teik
Hertfordshire Business School
Verified email at herts.ac.uk
Associate Professor Ts Dr Patrick Chin...
Head of IT Unit, Multimedia University, Cyberjaya
Verified email at mmu.edu.my
Kay Tze Hong
Taylor's University
Verified email at taylors.edu.my
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Khoo Kim Leng (Kimberley)
Taylor’s University
Verified email at taylors.edu.my
Consumer Behaviour
Digital Marketing
Articles
Cited by
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Cited by
Cited by
Year
Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model
KY Koay, DLT Ong, KL Khoo, HJ Yeoh
Asia Pacific journal of marketing and logistics 33 (1), 53-72
, 2020
241
2020
A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry
KL Khoo
PSU Research Review
, 2020
97
2020
The impact of servicescape and employee service quality in the KTV industry
KY Koay, KL Khoo, PCH Soh
Asian Journal of Business Research 9 (3), 51-74
, 2019
12
2019
Predictive Modeling Using Text Analysis: A Practical Guide for Researchers
N Jiang, S Teng, K Kim Leng
2023
The influence of consumers’ patronage behaviour towards petrol stations: A multigroup analysis using PLS-SEM
KT Hong, KL Khoo, NM Naim
Journal of Applied Structural Equation Modeling 6 (2)
, 2022
2022
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