| Linking customer‐based brand equity with brand market performance: a managerial approach AH Tolba, SS Hassan Journal of Product & Brand Management 18 (5), 356-366, 2009 | 210 | 2009 |
| What motivates social entrepreneurs to start social ventures? An exploratory study in the context of a developing economy S Ghalwash, A Tolba, A Ismail Social Enterprise Journal 13 (3), 268-298, 2017 | 180 | 2017 |
| Individual and cultural factors affecting diffusion of innovation AH Tolba, M Mourad Journal of International Business and Cultural Studies 5, 1, 2011 | 130 | 2011 |
| The impact of distribution intensity on brand preference and brand loyalty AH Tolba International Journal of Marketing Studies 3 (3), 56, 2011 | 78 | 2011 |
| Drivers of SMS advertising acceptance: a mixed-methods approach Y Bakr, A Tolba, H Meshreki Journal of Research in Interactive Marketing 13 (1), 96-118, 2019 | 50 | 2019 |
| Factors influencing intentions of Egyptian MSME owners in taking commercial bank loans A Tolba, I Seoudi, K Fahmy Journal of Small Business & Entrepreneurship 27 (6), 497-518, 2014 | 41 | 2014 |
| Enabling entrepreneurship in Egypt: Toward a sustainable dynamic model M El Dahshan, AH Tolba, T Badreldin Innovations: Technology, Governance, Globalization 7 (2), 83-106, 2012 | 26 | 2012 |
| Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion SS Hassan, M Mourad, AH Tolba International Journal of Technology Marketing 5 (3), 203-218, 2010 | 24 | 2010 |
| Global Entrepreneurship Monitor A Ismail, A Tolba, S Barakat, H Meshreki, S Ghalwash GEM, Egypt National Report 2018, 2017 | 22 | 2017 |
| Impact of ethical sales behavior, quality and image on customer satisfaction and loyalty: evidence from retail banking in Egypt A Tolba, I Seoudi, H Meshriki, M AbdelShahid International Journal of Management and Marketing Research 8 (2), 1-18, 2015 | 22 | 2015 |
| Effect of justice in complaint handling on customer loyalty: Evidence from Egypt A Tolba, I Seoudi, H Meshreki, M Shimy Global Journal of Business Research 9 (3), 1-14, 2016 | 19 | 2016 |
| Inclusion in entrepreneurship, especially of women, youth and unemployed: Status and an agenda for research in Middle East and North Africa A Ismail, A Tolba, S Ghalwash, A Alkhatib, EE Karadeniz, KE Ouazzani, ... World Review of Entrepreneurship, Management and Sustainable Development 14 …, 2018 | 16 | 2018 |
| An integrative model for measuring customer-based brand equity and brand market performance AH Tolba, SS Hassan AMA Proceedings 17, 114-115, 2006 | 10 | 2006 |
| Integrating customer-based brand equity with brand market performance: an empirical investigation of the US automotive industry AH Tolba George Washington University, 2006 | 9 | 2006 |
| The effect of religiosity on customer's response to service failure: Belief‐in‐fate, forgiveness, and emotional wellbeing S Sarofim, A Tolba, M Kalliny Journal of Consumer Affairs 56 (1), 465-486, 2022 | 7 | 2022 |
| Social entrepreneurs and their motivations behind starting social ventures in the context of developing economies: An explorative study S Ghalwash, A Tolba, A Ismail The Business & Management Review 7 (2), 40, 2016 | 6 | 2016 |
| Exports during the pandemic: enhanced by digitalization A Tolba, E Karadeniz, F Boutaleb, C Bouhaddioui, E Menipaz, F Pereira, ... Small Enterprise Research 29 (3), 308-327, 2022 | 5 | 2022 |
| Global Entrepreneurship Monitor: GEM Egypt Report 2017 A Ismail, A Tolba, S Barakat Global Entrepreneurship Monitor, 2018 | 5 | 2018 |
| GEM Egypt National Report 2016/17 A Ismail, A Tolba, S Barakat American University in Cairo, 2016 | 4 | 2016 |
| Antecedents to SMS advertising acceptance: a grounded theory approach Y Bakr, A Tolba International Journal of Internet Marketing and Advertising 10 (1-2), 28-53, 2016 | 4 | 2016 |
