Store atmosphere: an environmental psychology approach D Robert, R John Journal of retailing 58 (1), 34-57, 1982 | 5389 | 1982 |
Advertising and promotion management. JR Rossiter, L Percy McGraw-Hill Book Company, 1987 | 3825 | 1987 |
The C-OAR-SE procedure for scale development in marketing JR Rossiter International journal of research in marketing 19 (4), 305-335, 2002 | 3819 | 2002 |
The predictive validity of multiple-item versus single-item measures of the same constructs L Bergkvist, JR Rossiter Journal of marketing research 44 (2), 175-184, 2007 | 3563 | 2007 |
Store atmosphere and purchasing behavior RJ Donovan, JR Rossiter, G Marcoolyn, A Nesdale Journal of retailing 70 (3), 283-294, 1994 | 2800 | 1994 |
A model of brand awareness and brand attitude advertising strategies L Percy, JR Rossiter Psychology & Marketing 9 (4), 263-274, 1992 | 902 | 1992 |
A better advertising planning grid L Percy, RJ Donovan Journal of advertising research 31 (5), 11-21, 1991 | 776 | 1991 |
Children and commercial persuasion: An attribution theory analysis TS Robertson, JR Rossiter Journal of consumer research, 13-20, 1974 | 734 | 1974 |
Marketing communications: Theory and applications JR Rossiter, S Bellman Prentice-Hall, 2005 | 625* | 2005 |
Attitude change through visual imagery in advertising JR Rossiter, L Percy Journal of advertising 9 (2), 10-16, 1980 | 449 | 1980 |
Tailor-made single-item measures of doubly concrete constructs L Bergkvist, JR Rossiter International Journal of Advertising 28 (4), 607-621, 2009 | 325 | 2009 |
Comparing perceptions of marketing communication channels PJ Danaher, JR Rossiter European Journal of Marketing 45 (1/2), 6-42, 2011 | 320 | 2011 |
Measurement for the Social Sciences: The C-OAR-SE Method and Why it Must Replace Psychometrics JR Rossiter New York: Springer, 2011 | 304 | 2011 |
Measurement for the social sciences the C-OAR-SE method and why It must replace psychometrics JR Rossiter New York: Springer, 2011 | 304 | 2011 |
Brain-imaging detection of visual scene encoding in long-term memory for TV commercials JR Rossiter, RB Silberstein, PG Harris, G Nield Journal of Advertising research 41 (2), 1-9, 2001 | 287 | 2001 |
Visual imaging ability as a mediator of advertising response. JR Rossiter, L Percy Advances in consumer research 5 (1), 1978 | 253 | 1978 |
Falling in love with brands: a dynamic analysis of the trajectories of brand love T Langner, D Bruns, A Fischer, JR Rossiter Marketing letters 27, 15-26, 2016 | 252 | 2016 |
Visual communication in advertising JR Rossiter, L Percy Columbia University, Graduate School of Business, 1979 | 239 | 1979 |
Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love J Rossiter, S Bellman Journal of advertising research 52 (3), 291-296, 2012 | 226 | 2012 |
‘Branding’explained: Defining and measuring brand awareness and brand attitude JR Rossiter Journal of Brand Management 21, 533-540, 2014 | 221 | 2014 |