‪Dr Siti Munerah‬ - ‪Google Scholar‬

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Dr Siti Munerah

Dr Siti Munerah

Lecturer, Sunway University

Verified email at sunway.edu.my

Green Marketing Corporate Sustainability Sustainable Purchasing Consumer Behaviour Corporate Social Responsibility (CSR)


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Factors influencing non-green consumers' purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach S Munerah, KY Koay, S Thambiah Journal of Cleaner Production, 124192, 2020	124	2020
Environmental corporate social responsibility (ECSR) as a predictor of consumer’s green behavior S Munerah, S Thambiah, S Muthaiyah Int. J. Bus. Manag 13 (11), 241-249, 2018	7	2018
Positive Factors Influencing the Behavioural Intention to Use Mobile Wallets Among University Students FH Al-Herwi, S Munerah, SL Lau 2021 IEEE International Conference on Computing (ICOCO), 303-308, 2021	2	2021
The Positive Effect of Environmental Corporate Social Responsibility on the Buying Intention of Green Cosmetic Products via Personal Norm. S Munerah, S Thambiah, S Muthaiyah 1st Asia Pacific Conference, 24-25, 2017		2017
Consumers' Buying Intention of Environmentally-Friendly Cosmetic Products: Perspective of Norm Activation Theory S Munerah, S Thambiah, S Muthaiyah 28th IBIMA Conference, 614-624, 2016		2016

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