| The symbolism of international tourism in national identity ICM Yang, JA French, C Lee, M Watabe Annals of Tourism Research 83, 102966, 2020 | 37 | 2020 |
| Efficient, explicatory, and equitable: Why qualitative researchers should embrace AI, but cautiously S Anis, JA French Business & Society 62 (6), 1139-1144, 2023 | 17 | 2023 |
| COVID-19 and Beyond: understanding travel risk perception as a process SA Jahari, ICM Yang, JA French, PK Ahmed Tourism Recreation Research 48 (3), 449-464, 2023 | 17 | 2023 |
| Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism H Mahardika, J French, A Sembada Australasian marketing journal 26 (3), 231-238, 2018 | 9 | 2018 |
| Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China ICM Yang, AS Ismail, JA French Transhumanisms and Biotechnologies in Consumer Society, 117-145, 2022 | 7 | 2022 |
| Technology Perception and Productivity Among Physicians in the New Norm Post-pandemic: A Dynamic Capabilities Perspective JAF Ewilly JY Liew, Sharon GM Koh, Andrei OJ Kwok, YH Poh The Future of Service Post-COVID-19 Pandemic, Volume 1: Rapid Adoption of …, 2021 | 7 | 2021 |
| Malay muslim religious ideology: Representations of gendered beauty ideals in women’s magazines J French, CKC Lee, J Brace-Govan Journal of Macromarketing 40 (4), 459-474, 2020 | 7 | 2020 |
| An institutional isomorphism perspective of tourism impact ICM Yang, JA French, LMQ Lee, KM Shrestha Annals of Tourism Research 86 (C), 2021 | 5 | 2021 |
| Apostasy in Islam and identity cards in Malaysia A Majid, S Yogamalar, JA French, SSA Bakar Common Law World Review 44 (4), 298-316, 2015 | 5 | 2015 |
| COVID-19 and the metamorphosis of the F&B industry in Malaysia SA Jahari, JA French, AS Ismail COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on …, 2022 | 3 | 2022 |
| COVID-19 and India’s Flirtation with Localism S Anis, JA French COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on …, 2022 | 3 | 2022 |
| The 14th General Elections and the Changing Business Environment in a “New” Malaysia. J French, SGM Koh, EJY Liew Journal of International Business Education 13, 2018 | 1 | 2018 |
| Case 15: OREO X BLACKPINK—From Black-White to BLACKPINK YW Lim, JA French, S Anis Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
| Case 13: The Libresse V-Kebaya Controversy in Malaysia S Anis, JA French, YW Lim Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
| Boundary Interweaving: The Boundary-Making Strategy for Multicultural Coexistence in Marketing Systems YW Lim, JA French Journal of Macromarketing, 02761467241241672, 2024 | | 2024 |
| Vulva centric femvertising: a case from Malaysia S Anis, JA French, SA Jahari Advances in Consumer Research 51, 88-91, 2023 | | 2023 |
| Exclusion and antagonism in consumption assemblages S Anis, JA French Australian and New Zealand Marketing Academy Conference 2022: Reconnect …, 2022 | | 2022 |
| Neo-Swadeshi Discourse in India: The Populist Reshaping of a Market S Anis, J French The 47th Annual Macromarketing Conference: The New Normal 47, 551-559, 2022 | | 2022 |
| Exploring diasporic ethnic identity through a Malaysian Chinese food documentary show YW Lim, J French The 47th Annual Macromarketing Conference: The New Normal 47, 66 - 72, 2022 | | 2022 |
| Century of Humiliation and Consumer Culture: The Making of National Identity ICM Yang, J French, C Lee Consumer Culture Theory in Asia, 63-81, 2022 | | 2022 |
Michelle I.C. YangAssociate Professor, Kyoto UniversityVerified email at kyoto-u.ac.jp
