| Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies PA Bottomley, SJS Holden Journal of marketing research 38 (4), 494-500, 2001 | 666 | 2001 |
| Sizing up the effect of portion size on consumption: a meta-analytic review N Zlatevska, C Dubelaar, SS Holden Journal of Marketing 78 (3), 140-154, 2014 | 381 | 2014 |
| Understanding the determinants of environmentally conscious behavior JA Lee, SJS Holden Psychology & Marketing 16 (5), 373-392, 1999 | 377 | 1999 |
| Know the name, forget the exposure: Brand familiarity versus memory of exposure context SJS Holden, M Vanhuele Psychology & Marketing 16 (6), 479-496, 1999 | 224 | 1999 |
| Ask not what the brand can evoke; ask what can evoke the brand? SJS Holden, RJ Lutz ACR North American Advances, 1992 | 181 | 1992 |
| Understanding brand awareness: let me give you a C (L) Ue! SJS Holden ACR North American Advances, 1993 | 146 | 1993 |
| Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence F Kropp, AM Lavack, SJS Holden Journal of Consumer Marketing 16 (6), 536-557, 1999 | 116 | 1999 |
| Cause‐related marketing and values in Australia F Kropp, SJS Holden, AM Lavack International Journal of Nonprofit and Voluntary Sector Marketing 4 (1), 69-80, 1999 | 113 | 1999 |
| Whether smaller plates reduce consumption depends on who’s serving and who’s looking: a meta-analysis SS Holden, N Zlatevska, C Dubelaar Journal of the Association for Consumer Research 1 (1), 134-146, 2016 | 71 | 2016 |
| Approaching the wicked problem of obesity: an introduction to the food system compass J Parkinson, C Dubelaar, J Carins, S Holden, F Newton, M Pescud Journal of Social Marketing, 2017 | 56 | 2017 |
| Attitudes toward beer and tobacco sports sponsorships F Kropp, AM Lavack, SJS Holden, V Dalakas Sport Marketing Quarterly 8, 49-58, 1999 | 54 | 1999 |
| Brand equity through brand awareness: Measuring and managing brand retrieval SJS Holden University of Florida, 1992 | 47 | 1992 |
| An empirical investigation of what it means to generalize SJS Holden, P Barwise Proceedings of the 24th annual conference of the European marketing academy …, 1995 | 29 | 1995 |
| The partitioning paradox: The big bite around small packages SS Holden, N Zlatevska International Journal of Research in Marketing 32 (2), 230-233, 2015 | 28 | 2015 |
| Might bigger portions of healthier snack food help? COC Werle, C Dubelaar, N Zlatevska, SS Holden Food Quality and Preference 71, 181-184, 2019 | 12 | 2019 |
| Public health marketing: Is it good and is it good for everyone? G Holden, D Cox International Journal of Marketing 52, 17-26, 2013 | 12 | 2013 |
| Increasing Serving-Size Increases Amount Consumed: a Catch-22 N Zlatevska, C Dubelaar, S Holden ACR North American Advances, 2012 | 10 | 2012 |
| Three cheers for new beers: Marketing insights from the birth of boutique brewing in Australia SS Holden Australian & New Zealand Marketing Academy Conference, 2011 | 7 | 2011 |
| Underage Drinking Amongst Aboriginal and Islander Youth in the Northern Territiory RJ Donovan, L Mick, SJS Holden, J Noel Donovan Research, 1997 | 7 | 1997 |
| The other glass ceiling: Fathers stepping up, mothers letting go CS Areni, SS Holden Darlington Press, 2014 | 5 | 2014 |
Chris DubelaarDeakin UniversityVerified email at deakin.edu.au
