Stephen S Holden
Stephen S Holden
Honorary / Adjunct Professor, Macquarie University
Verified email at
Cited by
Cited by
Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies
PA Bottomley, SJS Holden
Journal of marketing research 38 (4), 494-500, 2001
Sizing up the effect of portion size on consumption: a meta-analytic review
N Zlatevska, C Dubelaar, SS Holden
Journal of Marketing 78 (3), 140-154, 2014
Understanding the determinants of environmentally conscious behavior
JA Lee, SJS Holden
Psychology & Marketing 16 (5), 373-392, 1999
Know the name, forget the exposure: Brand familiarity versus memory of exposure context
SJS Holden, M Vanhuele
Psychology & Marketing 16 (6), 479-496, 1999
Ask not what the brand can evoke; ask what can evoke the brand?
SJS Holden, RJ Lutz
ACR North American Advances, 1992
Understanding brand awareness: let me give you a C (L) Ue!
SJS Holden
ACR North American Advances, 1993
Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence
F Kropp, AM Lavack, SJS Holden
Journal of Consumer Marketing 16 (6), 536-557, 1999
Cause‐related marketing and values in Australia
F Kropp, SJS Holden, AM Lavack
International Journal of Nonprofit and Voluntary Sector Marketing 4 (1), 69-80, 1999
Whether smaller plates reduce consumption depends on who’s serving and who’s looking: a meta-analysis
SS Holden, N Zlatevska, C Dubelaar
Journal of the Association for Consumer Research 1 (1), 134-146, 2016
Approaching the wicked problem of obesity: an introduction to the food system compass
J Parkinson, C Dubelaar, J Carins, S Holden, F Newton, M Pescud
Journal of Social Marketing, 2017
Attitudes toward beer and tobacco sports sponsorships
F Kropp, AM Lavack, SJS Holden, V Dalakas
Sport Marketing Quarterly 8, 49-58, 1999
Brand equity through brand awareness: Measuring and managing brand retrieval
SJS Holden
University of Florida, 1992
An empirical investigation of what it means to generalize
SJS Holden, P Barwise
Proceedings of the 24th annual conference of the European marketing academy …, 1995
The partitioning paradox: The big bite around small packages
SS Holden, N Zlatevska
International Journal of Research in Marketing 32 (2), 230-233, 2015
Might bigger portions of healthier snack food help?
COC Werle, C Dubelaar, N Zlatevska, SS Holden
Food Quality and Preference 71, 181-184, 2019
Public health marketing: Is it good and is it good for everyone?
G Holden, D Cox
International Journal of Marketing 52, 17-26, 2013
Increasing Serving-Size Increases Amount Consumed: a Catch-22
N Zlatevska, C Dubelaar, S Holden
ACR North American Advances, 2012
Three cheers for new beers: Marketing insights from the birth of boutique brewing in Australia
SS Holden
Australian & New Zealand Marketing Academy Conference, 2011
Underage Drinking Amongst Aboriginal and Islander Youth in the Northern Territiory
RJ Donovan, L Mick, SJS Holden, J Noel
Donovan Research, 1997
The other glass ceiling: Fathers stepping up, mothers letting go
CS Areni, SS Holden
Darlington Press, 2014
The system can't perform the operation now. Try again later.
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