Alan Tapp
Alan Tapp
Professor of Marketing
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Cited by
Cited by
From “carefree casuals” to “professional wanderers” Segmentation possibilities for football supporters
A Tapp, J Clowes
European Journal of Marketing 36 (11/12), 1248-1269, 2002
The loyalty of football fans—We'll support you evermore?
A Tapp
Journal of Database Marketing & Customer Strategy Management 11, 203-215, 2004
Analysing cycling as a social practice: An empirical grounding for behaviour change
F Spotswood, T Chatterton, A Tapp, D Williams
Transportation research part F: traffic psychology and behaviour 29, 22-33, 2015
Principles of direct and database marketing
A Tapp
Pearson Education, 2008
Some reasonable but uncomfortable questions about social marketing
F Spotswood, J French, A Tapp, M Stead
Journal of Social Marketing 2 (3), 163-175, 2012
From CRM to FRM: Applying CRM in the football industry
G Adamson, W Jones, A Tapp
Journal of Database Marketing & Customer Strategy Management 13, 156-172, 2006
Charity brands: A qualitative study of current practice
A Tapp
International journal of nonprofit and voluntary sector marketing 1 (4), 327-336, 1996
Social marketing
L Eagle, S Dahl, S Hill, S Bird, F Spotswood, A Tapp
Pearson Education, 2013
Social marketing and the meaning of cool
S Bird, A Tapp
Social Marketing Quarterly 14 (1), 18-29, 2008
From the 4Ps to COM-SM: reconfiguring the social marketing mix
A Tapp, F Spotswood
Journal of Social Marketing 3 (3), 206-222, 2013
Individual behaviour change: Evidence in transport and public health
E Avineri, P Goodwin
Social marketing and social influences: Using social ecology as a theoretical framework
K Collins, A Tapp, A Pressley
Journal of Marketing Management 26 (13-14), 1181-1200, 2010
Direct and database marketing and customer relationship management in recruiting students for higher education
A Tapp, K Hicks, M Stone
International Journal of Nonprofit and Voluntary Sector Marketing 9 (4), 335-345, 2004
Emerging trends in the use of the Internet–lessons from the football sector
J Beech, S Chadwick, A Tapp
Qualitative Market Research: An International Journal 3 (1), 38-46, 2000
Adolescent self-harm in the community: an update on prevalence using a self-report survey of adolescents aged 13–18 in England
Y Morey, D Mellon, N Dailami, J Verne, A Tapp
Journal of Public Health 39 (1), 58-64, 2017
Surfing in the premier league: key issues for football club marketers using the Internet
J Beech, S Chadwick, A Tapp
Managing Leisure 5 (2), 51-64, 2000
A call to arms for applied marketing academics
A Tapp
Marketing Intelligence & Planning 22 (5), 579-590, 2004
Marketing revolution
PR Gamble
Strategic Direction 26 (4), 2010
Beyond persuasion: A cultural perspective of behaviour
F Spotswood, A Tapp
Journal of Social Marketing 3 (3), 275-294, 2013
New technology and the changing role of marketing
A Tapp, T Hughes
Marketing Intelligence & Planning 22 (3), 284-296, 2004
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