| From “carefree casuals” to “professional wanderers” Segmentation possibilities for football supporters A Tapp, J Clowes European Journal of Marketing 36 (11/12), 1248-1269, 2002 | 350 | 2002 |
| The loyalty of football fans—We'll support you evermore? A Tapp Journal of Database Marketing & Customer Strategy Management 11, 203-215, 2004 | 281 | 2004 |
| Analysing cycling as a social practice: An empirical grounding for behaviour change F Spotswood, T Chatterton, A Tapp, D Williams Transportation research part F: traffic psychology and behaviour 29, 22-33, 2015 | 271 | 2015 |
| Principles of direct and database marketing A Tapp Pearson Education, 2008 | 224 | 2008 |
| Some reasonable but uncomfortable questions about social marketing F Spotswood, J French, A Tapp, M Stead Journal of Social Marketing 2 (3), 163-175, 2012 | 137 | 2012 |
| From CRM to FRM: Applying CRM in the football industry G Adamson, W Jones, A Tapp Journal of Database Marketing & Customer Strategy Management 13, 156-172, 2006 | 132 | 2006 |
| Charity brands: A qualitative study of current practice A Tapp International journal of nonprofit and voluntary sector marketing 1 (4), 327-336, 1996 | 126 | 1996 |
| Social marketing L Eagle, S Dahl, S Hill, S Bird, F Spotswood, A Tapp Pearson Education, 2013 | 125 | 2013 |
| Social marketing and the meaning of cool S Bird, A Tapp Social Marketing Quarterly 14 (1), 18-29, 2008 | 120 | 2008 |
| From the 4Ps to COM-SM: reconfiguring the social marketing mix A Tapp, F Spotswood Journal of Social Marketing 3 (3), 206-222, 2013 | 117 | 2013 |
| Individual behaviour change: Evidence in transport and public health E Avineri, P Goodwin | 87 | 2010 |
| Social marketing and social influences: Using social ecology as a theoretical framework K Collins, A Tapp, A Pressley Journal of Marketing Management 26 (13-14), 1181-1200, 2010 | 82 | 2010 |
| Direct and database marketing and customer relationship management in recruiting students for higher education A Tapp, K Hicks, M Stone International Journal of Nonprofit and Voluntary Sector Marketing 9 (4), 335-345, 2004 | 81 | 2004 |
| Emerging trends in the use of the Internet–lessons from the football sector J Beech, S Chadwick, A Tapp Qualitative Market Research: An International Journal 3 (1), 38-46, 2000 | 79 | 2000 |
| Adolescent self-harm in the community: an update on prevalence using a self-report survey of adolescents aged 13–18 in England Y Morey, D Mellon, N Dailami, J Verne, A Tapp Journal of Public Health 39 (1), 58-64, 2017 | 73 | 2017 |
| Surfing in the premier league: key issues for football club marketers using the Internet J Beech, S Chadwick, A Tapp Managing Leisure 5 (2), 51-64, 2000 | 73 | 2000 |
| A call to arms for applied marketing academics A Tapp Marketing Intelligence & Planning 22 (5), 579-590, 2004 | 64 | 2004 |
| Marketing revolution PR Gamble Strategic Direction 26 (4), 2010 | 63 | 2010 |
| Beyond persuasion: A cultural perspective of behaviour F Spotswood, A Tapp Journal of Social Marketing 3 (3), 275-294, 2013 | 61 | 2013 |
| New technology and the changing role of marketing A Tapp, T Hughes Marketing Intelligence & Planning 22 (3), 284-296, 2004 | 59 | 2004 |
