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Rajesh  Manchanda
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The influence of a mere social presence in a retail context
JJ Argo, DW Dahl, RV Manchanda
Journal of consumer research 32 (2), 207-212, 2005
7432005
Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students
DW Dahl, KD Frankenberger, RV Manchanda
Journal of advertising research 43 (3), 268-280, 2003
5872003
Embarrassment in consumer purchase: The roles of social presence and purchase familiarity
DW Dahl, RV Manchanda, JJ Argo
Journal of consumer research 28 (3), 473-481, 2001
5792001
The nature of self-reported guilt in consumption contexts
DW Dahl, H Honea, RV Manchanda
Marketing Letters 14, 159-171, 2003
2932003
Three Rs of interpersonal consumer guilt: Relationship, reciprocity, reparation
DW Dahl, H Honea, RV Manchanda
Journal of consumer Psychology 15 (4), 307-315, 2005
2922005
Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures
MR Nelson, FF Brunel, M Supphellen, RV Manchanda
Journal of Consumer Psychology 16 (1), 45-56, 2006
2152006
Effects of age, need for cognition, and affective intensity on advertising effectiveness
J McKay-Nesbitt, RV Manchanda, MC Smith, BA Huhmann
Journal of Business Research 64 (1), 12-17, 2011
1902011
Brand evaluations: a comparison of fixed price and discounted price offers
R Suri, RV Manchanda, CS Kohli
Journal of Product & Brand Management 9 (3), 193-207, 2000
1162000
Comparing fixed price and discounted price strategies: the role of affect on evaluations
R Suri, RV Manchanda, CS Kohli
Journal of Product & Brand Management 11 (3), 160-173, 2002
652002
Risk perception and risk avoidance: The role of cultural identity and personal relevance
SW Carvalho, LG Block, S Sivaramakrishnan, RV Manchanda, ...
International Journal of Research in Marketing 25 (4), 319-326, 2008
582008
Do sustainable products make us prevention focused?
O Bullard, RV Manchanda
Marketing Letters 24, 177-189, 2013
542013
Consumers' evaluations of co‐branded products: The licensing effect
N Saqib, RV Manchanda
Journal of Product & Brand Management 17 (2), 73-81, 2008
382008
How goal progress influences regulatory focus in goal pursuit
O Bullard, RV Manchanda
Journal of Consumer Psychology 27 (3), 302-317, 2017
342017
Mom, I want that! The effects of parental style, gender and materialism on children’s choice of influence strategy
RV Manchanda, ES Moore-Shay
1996 AMA Winter Educators’ Conference Proceedings, 81-90, 1996
331996
Sustainable marketing based on virtue ethics: Addressing socio-ecological challenges facing humankind
B Dyck, RV Manchanda
AMS Review 11, 115-132, 2021
282021
The effect of computer anxiety on price value trade‐off in the on‐line environment
R Suri, JA Lee, RV Manchanda, KB Monroe
Psychology & Marketing 20 (6), 515-536, 2003
262003
Consumer alienation by brands: Examining the roles of powerlessness and relationship types
P Krishnan
172008
The effect of cognitive busyness on consumers’ perception of product value
S Sivaramakrishnan, RV Manchanda
Journal of Product & Brand Management 12 (5), 335-345, 2003
172003
The effects of acculturation on consumers' sensitivity to prices
R Suri, RV Manchanda
Journal of International Consumer Marketing 13 (1), 35-56, 2000
172000
When are loss frames more effective in climate change communication? An application of fear appeal theory
ST Armbruster, RV Manchanda, N Vo
Sustainability 14 (12), 7411, 2022
132022
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