| Finding and utilizing opinion leaders: Social networks and the power of relationships R Van der Merwe, G Van Heerden South African Journal of Business Management 40 (3), 65-76, 2009 | 157 | 2009 |
| From whence it came: Understanding source effects in consumer-generated advertising P Steyn, MT Ewing, G Van Heerden, LF Pitt, L Windisch International Journal of Advertising 30 (1), 133-160, 2011 | 82 | 2011 |
| Online privacy-related predictors of Facebook usage intensity Y Jordaan, G Van Heerden Computers in Human Behavior 70, 90-96, 2017 | 70 | 2017 |
| Eleven years of scholarly research in the Journal of Services Marketing D Nel, G Van Heerden, A Chan, M Ghazisaeedi, W Halvorson, P Steyn Journal of Services Marketing 25 (1), 4-13, 2011 | 50 | 2011 |
| Public relations roles empirically verified among public relations practitioners in Africa G Van Heerden, R Rensburg Communicare: Journal for Communication Sciences in Southern Africa 24 (1), 69-88, 2005 | 44 | 2005 |
| The practice of public relations in Africa: A descriptive study G Van Heerden University of Pretoria, 2005 | 29 | 2005 |
| Beyond the “like”: customer engagement of brand fans on Facebook T Maree, G Van Heerden European Business Review 33 (2), 255-271, 2021 | 23 | 2021 |
| Meet the bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR professionals might care about them P Steyn, G Van Heerden, L Pitt, C Boshoff Public Relations Quarterly 52 (3), 39, 2008 | 22 | 2008 |
| Do b2b bloggers believe blogs? PR insights on blogger skepticism G van Heerden, E Salehi-Sangari, LF Pitt, A Caruana Deakin University. School of Communication and Creative Arts, 2010 | 19 | 2010 |
| Trustworthiness of product review blogs: A source trustworthiness scale validation M Ghazisaeedi, PG Steyn, G Van Heerden Academic Journals, 2012 | 18 | 2012 |
| The relationship between individual-level culture and consumer decision-making styles through consumer involvement JI Isaacson, Y Jordaan, G Van Heerden Journal of Retailing and Consumer Services 41, 112-120, 2018 | 16 | 2018 |
| A second-best solution to higher education challenges Y Jordaan, G Van Heerden, AC Jordaan South African Journal of Higher Education 28 (4), 1269-1282, 2014 | 9 | 2014 |
| Dynamite in small packages: the Engaged Elite as an Facebook emerging niche market M Wiese, G Van Heerden, T Maree International Center for Information Technology and Development, 2017 | 8 | 2017 |
| Global text project: new horizons in textbook marketing LF Pitt, D Nel, G Van Heerden, A Chan Marketing Intelligence & Planning 27 (3), 297-307, 2009 | 7 | 2009 |
| Craft retailers' supplier selection criteria-a key to market access KM Makhitha, G Van Heerden, M Wiese Journal of Contemporary Management 11 (1), 266-286, 2014 | 5 | 2014 |
| Online engagement: Implications of the'like'button D Van Heerden, M Wiese, G Van Heerden The Retail and Marketing Review 16 (2), 109-134, 2020 | 3 | 2020 |
| Web 2.0 and the Open Source Movement: Liberating Textbooks LF Pitt, D Nel, G van Heerden International Review of Entrepreneurship 7 (1), 33-56, 2009 | 3 | 2009 |
| Mapping country wine brand personalities, examples from five nations: an abstract E Treen, P Grant, G Van Heerden, J Vella, E Botha, A Chan Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 2 | 2018 |
| Social Relations Beyond Team-Based Learning M Wiese, E Botha, G van Heerden Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 2 | 2015 |
| Consumer skepticism and blogs: implications for marketing communicators L Pitt, P Steyn, G van Heerden, E Salehi-Sangari, N Terblanche Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 2 | 2014 |
Leyland PittSimon Fraser UniversityVerified email at sfu.ca
