Gene van Heerden
Gene van Heerden
Unknown affiliation
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Cited by
Cited by
Finding and utilizing opinion leaders: Social networks and the power of relationships
R Van der Merwe, G Van Heerden
South African Journal of Business Management 40 (3), 65-76, 2009
From whence it came: Understanding source effects in consumer-generated advertising
P Steyn, MT Ewing, G Van Heerden, LF Pitt, L Windisch
International Journal of Advertising 30 (1), 133-160, 2011
Online privacy-related predictors of Facebook usage intensity
Y Jordaan, G Van Heerden
Computers in Human Behavior 70, 90-96, 2017
Eleven years of scholarly research in the Journal of Services Marketing
D Nel, G Van Heerden, A Chan, M Ghazisaeedi, W Halvorson, P Steyn
Journal of Services Marketing, 2011
The practice of public relations in Africa: a descriptive study
G Van Heerden
University of Pretoria, 2005
Meet the bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR professionals might care about them
P Steyn, G Van Heerden, L Pitt, C Boshoff
Public Relations Quarterly 52 (3), 39, 2008
Do b2b bloggers believe blogs? PR insights on blogger skepticism
G van Heerden, E Salehi-Sangari, LF Pitt, A Caruana
Deakin University. School of Communication and Creative Arts, 2010
Public relations roles empirically verified among public relations practitioners in Africa
G Van Heerden, R Rensburg
Communicare: Journal for Communication Sciences in Southern Africa 24 (1), 69-88, 2005
Trustworthiness of product review blogs: A source trustworthiness scale validation
M Ghazisaeedi, PG Steyn, G Van Heerden
Academic Journals, 2012
The relationship between individual-level culture and consumer decision-making styles through consumer involvement
JI Isaacson, Y Jordaan, G Van Heerden
Elsevier, 2018
Beyond the “like”: customer engagement of brand fans on Facebook
T Maree, G Van Heerden
European Business Review, 2020
Dynamite in small packages: the Engaged Elite as an Facebook emerging niche market
M Wiese, G Van Heerden, T Maree
International Center for Information Technology and Development, 2017
A second-best solution to higher education challenges
Y Jordaan, G Van Heerden, AC Jordaan
South African Journal of Higher Education 28 (4), 1269-1282, 2014
Global text project: new horizons in textbook marketing
LF Pitt, D Nel, G Van Heerden, A Chan
Marketing Intelligence & Planning 27 (3), 297-307, 2009
Craft retailers' supplier selection criteria-a key to market access
KM Makhitha, G Van Heerden, M Wiese
Journal of Contemporary Management 11 (1), 266-286, 2014
Online engagement: Implications of the'like'button
D Van Heerden, M Wiese, G Van Heerden
The Retail and Marketing Review 16 (2), 109-134, 2020
Social Relations Beyond Team-Based Learning
M Wiese, E Botha, G van Heerden
Ideas in Marketing: Finding the New and Polishing the Old, 331-334, 2015
Collaborating and communicating in new media-wiki's, social networks and blogs: a qualitative and quantitative approach
G Heerden
Luleĺ tekniska universitet, 2010
Web 2.0 and the Open Source Movement: Liberating Textbooks
LF Pitt, D Nel, G van Heerden
International Review of Entrepreneurship 7 (1), 33-56, 2009
Mapping country wine brand personalities, examples from five nations: an abstract
E Treen, P Grant, GV Heerden, J Vella, E Botha, A Chan
Academy of Marketing Science Annual Conference, 339-340, 2017
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