Attitudinal perspectives for predicting churn S Zorn, W Jarvis, S Bellman Journal of Research in Interactive Marketing, 2010 | 26 | 2010 |
Impact of animation and language on banner click-through rates S Zorn, D Olaru, T Veheim, S Zhao, J Murphy Journal of Electronic Commerce Research 13 (2), 173-183, 2012 | 22 | 2012 |
Compensation Models for Interactive Advertising. A Dickinger, S Zorn J. Univers. Comput. Sci. 14 (4), 557-565, 2008 | 21 | 2008 |
Perspectives of programmatic advertising J Seitz, S Zorn Programmatic Advertising, 37-51, 2016 | 17 | 2016 |
Cultural differences affect interactive television advertising SF Zorn, S Bellman, JA Robinson, D Varan Journal of Marketing Communications 22 (1), 3-17, 2016 | 13 | 2016 |
Information technology diffusion in Malaysia's foodservice industry AF Ismail, SF Zorn, HC Boo, S Murali, J Murphy Journal of Hospitality and Tourism Technology, 2013 | 13 | 2013 |
Marketing implications of traditional and ICT-mediated leisure activities SF Zorn, RY Lee, J Murphy Behaviour & information technology 31 (4), 329-341, 2012 | 10 | 2012 |
Identifying customers likely to churn S Zorn, W Jarvis, S Bellman | 5 | 2008 |
Identifying and managing valuable prospects S Zorn, J Murphy ACR Asia-Pacific Advances, 2009 | 2 | 2009 |
Online Retailers Versus Branded Retail Stores: Perceived Value and Purchase Intention of Luxury Fashion Brands NA Othman, G Ferguson, S Zorn ACR Asia-Pacific Advances, 2012 | 1 | 2012 |
An Investigation of Customer Lifetime Value Factors SF Zorn University of Western Australia, 2010 | 1 | 2010 |
Acquisition Methods and Customer Lifetime Value D S Zorn duplicationnetau,(Clv), 1-8, 2009 | 1 | 2009 |
Compensation models for interactive advertising S Zorn, A Dickinger Compensation models for interactive advertising, n/a, 2007 | 1 | 2007 |
The Australian School of Management’s Business Degree Curriculum: An Innovation in Collaborative Symbiosis BSS MODEL The ACPET Journal for Private Higher Education, 2012 | | 2012 |
Exploring Popular Children Websites-Only Fun and Games? D Acharya, K Georgiou, S Zorn Proceedings of the Australian and New Zealand Marketing Academy conference, 2012 | | 2012 |
Businesses and business schools-bed fellows or estranged partners? S Zorn, A Ogle, A Williams Proceedings of Hawaii international conference on education, 2011 | | 2011 |
To green or not to green: an exploratory study on Perth hotel environmental positioning strategy A Ogle, S Zorn Proceedings of Australian and New Zealand Marketing Academy conference, 2011 | | 2011 |
Hesitators–a new consumer type? S Zorn, J Murphy Direct/interactive marketing research summit proceedings, 2011 | | 2011 |
Impact of language and animation on banner click-through rates F O'Rourke, Y Hong, S Zhao, SF Zorn, J Murphy, T Veheim, IM Hval Impact of language and animation on banner click-through rates, 3055-3061, 2007 | | 2007 |
Understanding Students to Understand Retention A Williams, S Zorn | | |