Kristopher Keller
Kristopher Keller
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Let your banner wave? Antecedents and performance implications of retailers’ private-label branding strategies
KO Keller, MG Dekimpe, I Geyskens
Journal of Marketing 80 (4), 1-19, 2016
How to brand your private labels
I Geyskens, KO Keller, MG Dekimpe, K de Jong
Business horizons 61 (3), 487-496, 2018
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
KO Keller, I Geyskens, MG Dekimpe
Journal of Marketing Research 57 (4), 677-694, 2020
Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research
KO Keller, MG Dekimpe, I Geyskens
Journal of Retailing 98 (1), 5-23, 2022
A War on sugar? Effects of reduced sugar content and package size in the soda category
KO Keller, JY Guyt
Journal of Marketing 87 (5), 698-718, 2023
Soda taxes and marketing conduct
KO Keller, JY Guyt, R Grewal
Journal of Marketing Research 61 (3), 393-410, 2024
Private labels: The brands of the future
K Keller
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
J Guyt, A van Lin, K Keller
Available at SSRN 4416573, 2023
The Dark Side of Bottle Bills: How Price Increases, Rather than Bottle Deposits, Generate Sales Losses for Retailers
K Keller, J Guyt
Rather than Bottle Deposits, Generate Sales Losses for Retailers (September …, 2023
Product Price Level and Retail Price Promotion: An Empirics-First Analysis Of Promotional Conduct and Effect and Implications for Theory and Practice
K Keller, R Sethuraman
Available at SSRN 4562420, 2023
Vulture Marketing: How Competitor Brands Can Capitalize on Brand Pullouts
K Keller, H Van Heerde
Available at SSRN 4852739, 2024
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