| Impulse buying behaviour in retail stores–Triggering the senses S Banerjee, S Saha Asia Pacific Journal of Marketing & Management Review 1 (2), 1-21, 2012 | 94 | 2012 |
| Factors That Influence Retail Store Preference and Impact of In-Store Digitization DAK Sunetra Saha, Dr. Ashok Sharma International Journal of Recent Technology and Engineering 8 (4), 8715-8722, 2019 | 14 | 2019 |
| In-store digitization and technology advocacy among retail consumers VS Tomar, S Saha Amity Journal of Management 1 (1), 40-49, 2016 | 10 | 2016 |
| Measuring Service Quality of On-Demand Ride Services S P Banerjee, S Saha, D Jain International Journal of Management 11 (10), 2020 | 4 | 2020 |
| Perceived benefits of online shopping: Cognitive and conative influences VS Tomar, S Saha, KK De, A Prashant International Journal of Applied Business and Economic Research 15 (1), 95-110, 2017 | 3 | 2017 |
| An investigation into dimensions of service quality in B Schools SP Banerjee, P Yadav, MS Saha, R Nayyar Journal of Xi’an University of Architecture & Technology 12 (3), 3810, 2020 | 2 | 2020 |
| The Impact of Consumer Decision-Making Styles on the Purchase Intention of Branded Apparels Online S Saha, A Sharma International Journal of Scientific & Technology Research 9 (04), 45-59, 2020 | 1 | 2020 |
| A study on service quality of multi brand outlets–TATA croma and jumbo electronics using SERVQUAL model SP Banerjee, S Bansal, P Sehgal, S Saha International Journal of Economic Research 14 (19), 471-482, 2017 | 1 | 2017 |
| Brand personality creation through advertising–A study on food & beverages brands S Banerjee, S Saha, P Yadav ZENITH International Journal of Multidisciplinary Research 3 (2), 216-230, 2013 | 1 | 2013 |
| Development of Internet of Things Products for Smart Cities SP Banerjee, P Banerjee, R Gupta, S Saha, D Jain Computational Intelligence in Urban Infrastructure, 180-188, 2023 | | 2023 |
| Digitized Entertainment–Factors influencing Consumer Adoption of OTT Platforms S Saha, A Srivastava 2022 OPJU International Technology Conference on Emerging Technologies for …, 2023 | | 2023 |
| Role of Content, Interactivity and Word of Mouth in Brand Engagement Online. S Saha, R Nayyar, SP Banerjee Journal of IMS Group 19 (2), 2022 | | 2022 |
| A Study on Senior Secondary Schools in India using Eduqual Variables SP Banerjee, D Jain, S Saha, A Yadav Academy of Marketing Studies Journal 26 (2), 1-12, 2022 | | 2022 |
| Online Review Sites as Influencers on Consumer Purchase Decisions S Saha, R Nayyar, SP Banerjee Marketing Huckstering 1, 245-264, 2021 | | 2021 |
| Brand Fixation and Counterfeit Products SP Banerjee, S Saha, R Nayyar, P Yadav Marketing Huckstering 1, 232-245, 2021 | | 2021 |
| MARKETING COMMUNICATION AND ITS IMPACT ON CONSUMER PURCHASE INTENTION P Babber, S Saha International Journal of Creative Research Thoughts 8 (6), 2020 | | 2020 |
| The Impact Of Consumer Decision Making Styles On The Purchase Intention Of Branded Apparels Online DAS Sunetra Saha International Journal of Scientific & Technology Research 9 (4), 449-453, 2020 | | 2020 |
| A Study on The Shopping Behavior of Consumers in Fashion Merchandise DAK Sunetra Saha, Dr. Ashok Sharma Indian Journal of Economics and Business 17 (4), 119-131, 2018 | | 2018 |
| Consumer Perception and Buying Behavior towards Stock Clearance Sale by Organized Retailers S Saha Noida, 0 | | |
| IN-STORE DIGITIZATION AND TECHNOLOGY ADVOCACY AMONG RETAIL CONSUMERS VSTS Saha AMITY JOURNAL OF MANAGEMENT, 40, 0 | | |
Sonali P. BanerjeeAsst. Professor of Services MarketingVerified email at amity.edu
