| Visualization and analysis of user clickpaths BJ Kitts US Patent 7,278,105, 2007 | 252 | 2007 |
| Optimal bidding on keyword auctions B Kitts, B Leblanc Electronic markets 14 (3), 186-201, 2004 | 226 | 2004 |
| Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities B Kitts, D Freed, M Vrieze Proceedings of the sixth ACM SIGKDD international conference on Knowledge …, 2000 | 166 | 2000 |
| Method of predicting a customer's business potential and a data processing system readable medium including code for the method B Kitts US Patent App. 09/682,000, 2003 | 130 | 2003 |
| Identifying automated click fraud programs BJ Kitts, T Najm, B Burdick US Patent App. 11/745,264, 2008 | 119 | 2008 |
| Click-fraud protector BJ Kitts US Patent App. 11/559,291, 2008 | 98 | 2008 |
| System and method for attributing multi-channel conversion events and subsequent activity to multi-channel media sources B Kitts, B Burdick, D Au, L Wei, A Powter US Patent 8,768,770, 2014 | 79 | 2014 |
| Intellectual capital: from intangible assets to fitness landscapes B Kitts, L Edvinsson, T Beding Expert Systems with Applications 20 (1), 35-50, 2001 | 75 | 2001 |
| Continuous optimization of advertising campaigns based on real time tracking B Kitts, D Au, B Burdick US Patent App. 14/046,897, 2014 | 71 | 2014 |
| Method of modeling product demand subject to a large number of interactions BJ Kitts US Patent 7,197,474, 2007 | 59 | 2007 |
| Method and system for automatically targeting ads to television media using demographic similarity B Kitts, B Burdick, D Au, T Roberts US Patent 8,627,359, 2014 | 57 | 2014 |
| The next generation of IC measurement–the digital IC‐landscape L Edvinsson, B Kitts, T Beding Journal of Intellectual Capital 1 (3), 263-273, 2000 | 49 | 2000 |
| A formal analysis of search auctions including predictions on click fraud and bidding tactics B Kitts, P Laxminarayan, B LeBlanc, R Meech Workshop on Sponsored Search Auctions, 2005 | 44 | 2005 |
| Click fraud detection: adversarial pattern recognition over 5 years at microsoft B Kitts, JY Zhang, G Wu, W Brandi, J Beasley, K Morrill, J Ettedgui, ... Real World Data Mining Applications, 181-201, 2015 | 40 | 2015 |
| Targeting television ads using keywords B Kitts, B Burdick, D Au, T Roberts US Patent 8,789,092, 2014 | 40 | 2014 |
| The components and impact of sponsored search BJ Jansen, TB Flaherty, R Baeza-Yates, L Hunter, B Kitts, J Murphy Computer 42 (5), 98-101, 2009 | 40 | 2009 |
| Introduction to the special issue on successful real-world data mining applications G Melli, OR Zaïane, B Kitts ACM SIGKDD Explorations Newsletter 8 (1), 1-2, 2006 | 39 | 2006 |
| An efficient deep distribution network for bid shading in first-price auctions T Zhou, H He, S Pan, N Karlsson, B Shetty, B Kitts, D Gligorijevic, ... Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data …, 2021 | 33 | 2021 |
| Bid shading in the brave new world of first-price auctions D Gligorijevic, T Zhou, B Shetty, B Kitts, S Pan, J Pan, A Flores Proceedings of the 29th ACM International Conference on Information …, 2020 | 29 | 2020 |
| Can television advertising impact be measured on the web? web spike response as a possible conversion tracking system for television B Kitts, M Bardaro, D Au, A Lee, S Lee, J Borchardt, C Schwartz, ... Proceedings of the Eighth International Workshop on Data Mining for Online …, 2014 | 28 | 2014 |
