Anjali S. Bal
Anjali S. Bal
Associate Professor Marketing
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The new WTP: Willingness to participate
M Parent, K Plangger, A Bal
Business horizons 54 (3), 219-229, 2011
Caricatures, cartoons, spoofs and satires: political brands as butts
AS Bal, L Pitt, P Berthon, P DesAutels
Journal of Public Affairs: An International Journal 9 (4), 229-237, 2009
Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition
NJ Payne, C Campbell, AS Bal, N Piercy
Journal of Marketing Education 33 (2), 204-216, 2011
Engaging Students With Social Media
A Bal, D Grewal, A Mills, G Ottley
Journal of Marketing Education 37 (3), 13, 2015
Crowdsourcing and brand control
AS Bal, K Weidner, R Hanna, AJ Mills
Business Horizons 60 (2), 219-228, 2017
Operatic flash mob: Consumer arousal, connectedness and emotion
PS Grant, A Bal, M Parent
Journal of Consumer Behaviour 11 (3), 244-251, 2012
Viewer reactions to online political spoof videos and advertisements
AS Bal, CL Campbell, LF Pitt
Online Consumer Behavior, 185-208, 2012
Do good, goes bad, gets ugly: Kony 2012
AS Bal, C Archer‐Brown, K Robson, DE Hall
Journal of Public Affairs 13 (2), 202-208, 2013
Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements
AS Bal, CL Campbell, NJ Payne, L Pitt
Journal of Public Affairs 10 (4), 313-328, 2010
How customer and product orientations shape political brands
A Bigi, E Treen, A Bal
Journal of Product and Brand Management 25 (4), 2016
Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth: A Conceptual Model Demonstrates the Importance Of Understanding as a Factor for Engagement
C Archer-Brown, J Kampani, B Marder, AS Bal, J Kietzmann
Journal of Advertising Research 57 (2), 173-181, 2017
Second best in second life: Teaching marketing cases in a virtual world environment
A Bal, V Crittenden, W Halvorson, L Pitt, M Parent
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015
Cartoons: when politics are too serious to be left to politicians. Introduction to the special issue, Cartoons and Political Marketing: Challenges in an Age of New Media
AS Bal
Journal of Public Affairs 11 (3), 135-136, 2011
Evaluating political party positioning over time: a proposed methodology
A Bigi, M Bonera, A Bal
Journal of Public Affairs 16 (2), 128-139, 2016
Getting real about suicide prevention in the classroom and beyond: using a classroom simulation to create communications for at-risk individuals
AS Bal, K Weidner, C Leeds, B Raaka
Journal of marketing education 38 (2), 90-97, 2016
Tattooing and brand sponsorship: how far is too far?
K Weidner, A Bal, S Rains, C Leeds
Journal of Product and Brand Management 25 (4), 2016
e‐Marketing Ireland: cashing in on green dots
W Halvorson, A Bal, L Pitt, M Parent
Marketing Intelligence & Planning 30 (6), 625-633, 2012
Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behaviour in the Fine Art Market
AS Bal
Simon Fraser University, 2012
La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior
P Grant, A Bal, LF Pitt, A Mills, A Chan
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
‘Post-Materialist Work’: Emerging Self-Actualization in the Video Industry
P Grant, A Bal, L Pitt, M Parent, T Harmon, M Griffiths, A Hu, C Haugtvedt
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