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Vincent Nijs
Vincent Nijs
Assistant Professor of Marketing, Rady School of Management
Verified email at rady.ucsd.edu - Homepage
Title
Cited by
Cited by
Year
The category-demand effects of price promotions
VR Nijs, MG Dekimpe, JBEM Steenkamps, DM Hanssens
Marketing science 20 (1), 1-22, 2001
8062001
Competitive reactions to advertising and promotion attacks
JBEM Steenkamp, VR Nijs, DM Hanssens, MG Dekimpe
Marketing science 24 (1), 35-54, 2005
3982005
Retail-price drivers and retailer profits
VR Nijs, S Srinivasan, K Pauwels
Marketing Science 26 (4), 473-487, 2007
1812007
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21, 273-285, 2010
982010
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
862010
Wal-Mart's impact on supplier profits
Q Huang, VR Nijs, K Hansen, ET Anderson
Journal of Marketing Research 49 (2), 131-143, 2012
802012
Demand-based pricing versus past-price dependence: a cost-benefit analysis
S Srinivasan, K Pauwels, V Nijs
Journal of Marketing 72 (March), 15-27, 2008
742008
Outsourcing retail pricing to a category captain: The role of information firewalls
VR Nijs, K Misra, K Hansen
Marketing Science 33 (1), 66-81, 2014
412014
Measuring short‐and long‐run promotional effectiveness on scanner data using persistence modelling
MG Dekimpe, DM Hanssens, VR Nijs, JBEM Steenkamp
Applied Stochastic Models in Business and Industry 21 (4‐5), 409-416, 2005
412005
Advertising spending patterns and competitor impact
MJ Gijsenberg, VR Nijs
International Journal of Research in Marketing 36 (2), 232-250, 2019
302019
Understanding the role of adstock in advertising decisions
MJ Gijsenberg, HJ Van Heerde, MG Dekimpe, VR Nijs
Available at SSRN 1905426, 2011
16*2011
Tracing the impact of price promotions across categories
V Nijs
Working Paper, 0
13*
Resident Attitudes towards Tourism; Testing the Resident Empowerment through Tourism Scale (RETS) in Bruges
V Nijs
Master’s Thesis, 2017
122017
Resident Attitudes towards tourism in Bruges
V Nijs
URL: https://www. toerismevlaan deren. be/sites/toerismevlaanderen. be/files …, 2017
42017
Resident attitudes towards tourism
V Nijs
Testing the resident empowerment through tourism scale 481, 2017
32017
Selecting a category captain: The impact on manufacturers, retailers, and consumers
K Misra, V Nijs, K Hansen
London Business School, 2009
32009
De Vlaanderenvakantieganger
V Nijs, R De Bruyn
De Boeck Hoger, 2002
22002
Essays on the dynamic category-level impact of price promotions
V Nijs
Dissertation, 2001
22001
Emotional Counter-Conditioning of Brand Attitudes
M Brendl, V Nijs, E Walther, J Moeller
ACR North American Advances, 2013
12013
The Role of Participatory Approaches in Developing Future Perspectives: Reconversion of St Godelina's Abbey, Bruges
B Neuts, S Valcke, C Lambrechts, V Nijs, J Van Praet
Tourism Interventions, 141-152, 2024
2024
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