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Co-authors
- Carol C. Bienstock, Ph.D.Professor of Marketing, Radford University, Radford, VAVerified email at radford.edu
- George D. DeitzThe University of Alabama at BirminghamVerified email at uab.edu
- Alexa K. (Sullivan) FoxAssociate Professor of Marketing, The University of AkronVerified email at uakron.edu
- Susan MyersUniversity of Central ArkansasVerified email at uca.edu
- Brenda WellsRobert F. Bird Distinguished Professor of Risk & Insurance, East Carolina UniversityVerified email at ecu.edu
- Subhash JhaAssociate Professor of Marketing, The University of MemphisVerified email at memphis.edu
- Christine M. KowalczykEast Carolina UniversityVerified email at ecu.edu
- Les CarlsonUniversity of Nebraska-LincolnVerified email at unl.edu
- Jeremy KeesThe Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing, VillanovaVerified email at villanova.edu