| Market orientation, creativity, and new product performance in high-technology firms S Im, JP Workman Jr Journal of marketing 68 (2), 114-132, 2004 | 1682 | 2004 |
| An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior S Im, BL Bayus, CH Mason Journal of the academy of marketing science 31 (1), 61-73, 2003 | 1036 | 2003 |
| The effect of attitude and perception on consumer complaint intentions C Kim, S Kim, S Im, C Shin Journal of consumer marketing 20 (4), 352-371, 2003 | 423 | 2003 |
| Antecedents and consequences of creativity in product innovation teams S Im, MM Montoya, JP Workman Jr Journal of Product Innovation Management 30 (1), 170-185, 2013 | 371 | 2013 |
| Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness S Im, CH Mason, MB Houston Journal of the Academy of Marketing Science 35, 63-75, 2007 | 314 | 2007 |
| Impact of knowledge type and strategic orientation on new product creativity and advantage in high‐technology firms N Kim, S Im, SF Slater Journal of product innovation management 30 (1), 136-153, 2013 | 305 | 2013 |
| Spurring Cross‐Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective* C Nakata, S Im Journal of Product Innovation Management 27 (4), 554-571, 2010 | 282 | 2010 |
| Does Strategic Planning Enhance or Impede Innovation and Firm Performance?* M Song, S Im, H Bij, LZ Song Journal of Product Innovation Management 28 (4), 503-520, 2011 | 241 | 2011 |
| Consumer perceptions of product creativity, coolness, value and attitude S Im, S Bhat, Y Lee Journal of Business Research 68 (1), 166-172, 2015 | 235 | 2015 |
| Strategic planning as a complex and enabling managerial tool RJ Arend, YL Zhao, M Song, S Im Strategic Management Journal 38 (8), 1741-1752, 2017 | 190 | 2017 |
| Antecedents and consequence of Korean and Japanese new product advantage C Nakata, S Im, H Park, YW Ha Journal of Business Research 59 (1), 28-36, 2006 | 114 | 2006 |
| Determinants of Korean and Japanese new product performance: An interrelational and process view S Im, C Nakata, H Park, YW Ha Journal of International Marketing 11 (4), 81-112, 2003 | 109 | 2003 |
| Testing interaction effects of the dimensions of market orientation on marketing program creativity S Im, M Hussain, S Sengupta Journal of Business Research 61 (8), 859-867, 2008 | 84 | 2008 |
| New product creativity antecedents and consequences: Evidence from South Korea, Japan, and China C Nakata, G Rubera, S Im, JH Pae, HJ Lee, N Onzo, H Park Journal of Product Innovation Management 35 (6), 939-959, 2018 | 59 | 2018 |
| Crafting an environment to foster integration in new product teams S Im, C Nakata International Journal of Research in Marketing 25 (3), 164-172, 2008 | 56 | 2008 |
| Evidence of asymmetric information in the automobile insurance market: Dichotomous versus multinomial measurement of insurance coverage H Kim, D Kim, S Im, JW Hardin Journal of Risk and Insurance 76 (2), 343-366, 2009 | 54 | 2009 |
| The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure N Jung, S Im International Journal of Advertising 40 (8), 1265-1293, 2021 | 35 | 2021 |
| How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms S Im, DW Vorhies, N Kim, B Heiman Journal of Business-to-Business Marketing 23 (2), 87-110, 2016 | 32 | 2016 |
| The impact of creativity on new product success S Im, JP Workman American Marketing Association. Conference Proceedings 11, 198, 2000 | 31 | 2000 |
| The model of effect of creativity on new product success S Im The University of North Carolina at Chapel Hill, 1999 | 16 | 1999 |
John P. Workman, Jr.Professor Emeritus of Marketing, Creighton UniversityVerified email at creighton.edu
