Follow
Salah S. Hassan
Salah S. Hassan
Professor of Strategic Brand Management, The George Washington University
Verified email at email.gwu.edu
Title
Cited by
Cited by
Year
Determinants of market competitiveness in an environmentally sustainable tourism industry
SS Hassan
Journal of travel research 38 (3), 239-245, 2000
19962000
Customer and non‐customer perspectives for examining corporate reputation
HM Shamma, SS Hassan
Journal of Product & Brand Management 18 (5), 326-337, 2009
2482009
Linking customer‐based brand equity with brand market performance: a managerial approach
AH Tolba, SS Hassan
Journal of Product & Brand Management 18 (5), 356-366, 2009
2072009
Understanding the new bases for global market segmentation
SS Hassan, S Craft, W Kortam
Journal of Consumer Marketing 20 (5), 446-462, 2003
1862003
Identification of global consumer segments: a behavioral framework
SS Hassan, LP Katsanis
Journal of International Consumer Marketing 3 (2), 11-28, 1991
1791991
Linking global market segmentation decisions with strategic positioning options
SS Hassan, SH Craft
Journal of Consumer Marketing 22 (2), 81-89, 2005
1442005
Global market segmentation strategies and trends
SS Hassan, LP Katsanis
Globalization of consumer markets, 47-62, 2014
1412014
Achieving superior customer experience: An investigation of multichannel choices in the travel and tourism industry of an emerging market
AA Mahrous, SS Hassan
Journal of Travel Research 56 (8), 1049-1064, 2017
1342017
Examining world market segmentation and brand positioning strategies
SS Hassan, S Craft
Journal of Consumer marketing 29 (5), 344-356, 2012
1002012
Globalization of consumer markets: structures and strategies
E Kaynak, S Hassan
Routledge, 2014
872014
Integrating product and corporate brand equity into total brand equity measurement
HM Shamma, SS Hassan
International Journal of marketing studies 3 (1), 11, 2011
872011
Customer engagement on social media: how to enhance continuation of use
R Hussein, S Hassan
Online Information Review 41 (7), 1006-1028, 2017
652017
Nation branding: the strategic imperative for sustainable market competitiveness
S Hassan, AA Mahrous
Journal of Humanities and Applied Social Sciences 1 (2), 146-158, 2019
642019
An extension and further validation of a community-based consumer well-being measure
MJ Sirgy, DJ Lee, S Grzeskowiak, JC Chebat, JS Johar, A Hermann, ...
Journal of Macromarketing 28 (3), 243-257, 2008
582008
Global marketing: Perspectives and cases
SS Hassan, RD Blackwell
(No Title), 1994
581994
Customer‐driven benchmarking: A strategic approach toward a sustainable marketing performance
H Shamma, S Hassan
Benchmarking: An International Journal 20 (3), 377-395, 2013
562013
Impact of international trade and multinational corporations on the environment and sustainable livelihoods of rural women in Akwa-Ibom State
C Hassan, J Olawoye, K Nnadozie
Niger Delta Region, Nigeria, 2002
472002
 “Retaining the Allure of Luxury Brands during an Economic Downturn: Can brand globalness influence consumer perception?”
S Hassan, M Husic, P Duverger
Journal of Fashion Marketing and Management 19 (Issue 4), Pages 1-16, 2015
422015
Nation Branding Effects on Retrospective Global Evaluation of Past Travel Experiences
M Nikolova, S Hassan
Journal of Business Research 66 (6), 752-758, 2013
402013
Marketing management in an Islamic banking environment: in search of an innovative marketing concept
DN Shook, SS Hassan
International Journal of Bank Marketing 6 (1), 21-30, 1988
381988
The system can't perform the operation now. Try again later.
Articles 1–20