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Alberto Mattiacci
Alberto Mattiacci
Full Professor of Business Management, Sapienza University of Rome
Verified email at uniroma1.it - Homepage
Title
Cited by
Cited by
Year
Big data visualisation, geographic information systems and decision making in healthcare management
A Chinnaswamy, A Papa, L Dezi, A Mattiacci
Management Decision 57 (8), 1937-1959, 2019
612019
The typical products within food “glocalisation” The makings of a twenty‐first‐century industry
A Mattiacci, C Vignali
British Food Journal 106 (10/11), 703-713, 2004
582004
Il marketing strategico dei business di nicchia
A Mattiacci
Cedam, 2000
552000
La gestione dei beni artistici e culturali nell'ottica del mercato
A Mattiacci
Guerini e Associati, 1998
551998
Brunello di Montalcino: how a typical wine could revive a poor country‐village
A Mattiacci, V Zampi
British Food Journal 106 (10/11), 767-778, 2004
422004
Marketing Il management orientato al mercato
A Mattiacci, A Pastore
Hoepli, 2021
392021
Entrepreneurial settings within global family firms: research perspectives from cross-cultural knowledge management studies
V Scuotto, MD Giudice, N Holden, A Mattiacci
European Journal of International Management 11 (4), 469-489, 2017
322017
Lo sviluppo del marketing nella pmi: Riflessioni a margine di un'esperienza d'impresa
A Mattiacci, F Ceccotti
Micro & Macro Marketing 14 (1), 65-106, 2005
322005
Il marketing consumer-based. Il modello della product offering
A Mattiacci
Cedam, 2003
302003
NICCHIA E COMPETITIVITA'
A Mattiacci
Carocci, 2008
292008
Il vino come prodotto cognitivo: indagine esplorativa sui comportamenti giovanili
A Mattiacci, F Ceccotti, V De Martino
5th International Congress Marketing Trends, 2006
242006
Social networks feed the food supplements shadow market
F Sfodera, A Mattiacci, C Nosi, I Mingo
British Food Journal 122 (5), 1531-1548, 2020
222020
Marketing geographical indication products in the digital age: a holistic perspective
C Bartoli, E Bonetti, A Mattiacci
British Food Journal 124 (9), 2857-2876, 2022
202022
Application of neuro-marketing techniques to the wine tasting experience
M Caratł, P Cherubino, A Mattiacci
Proceedings of the 11th annual conference of the euromed academy of business, 2018
182018
Strategie emergenti nel business vitivinicolo: un’analisi comparata tra Australia e Italia
L Zanni, A Mattiacci, C Nosi
Ciappei C.(a cura di), La valorizzazione economica delle tipicitą locali tra …, 2006
172006
Online wine ecosystem: the digital narrative of Sangiovese
C Nosi, A Mattiacci, F Sfodera
British Food Journal 121 (11), 2683-2695, 2019
152019
Il wine marketing nell'esperienza di una media impresa leader: Banfi di Montalcino
R Maralli, A Mattiacci
Mercati e competitivitą. Fascicolo 2, 2007, 1000-1018, 2007
142007
Wine business in Tuscany: evidence on entrepreneurial models and local systems
A Mattiacci, C Nosi, L Zanni
3rd International Wine Business Research Conference, Montpellier, 2006
142006
Communication patterns to address the consumption of PDO products
E Bonetti, A Mattiacci, M Simoni
British Food Journal 122 (2), 390-403, 2020
132020
Tv brand. La rivoluzione del marketing televisivo
A Mattiacci, A Militi
Tv brand. La rivoluzione del marketing televisivo, 2011
112011
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