Product and environmental social performance: Varying effect on firm performance S Jayachandran, K Kalaignanam, M Eilert Strategic Management Journal 34 (10), 1255-1264, 2013 | 378 | 2013 |
The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens M Eilert, A Nappier Cherup Journal of Public Policy & Marketing, 2020 | 216 | 2020 |
The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry K Kalaignanam, T Kushwaha, M Eilert Journal of Marketing 77 (2), 41-57, 2013 | 186 | 2013 |
Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry M Eilert, S Jayachandran, K Kalaignanam, TA Swartz Journal of Marketing 81 (3), 111-129, 2017 | 133 | 2017 |
The role of message specificity in corporate social responsibility communication S Robinson, M Eilert Journal of Business Research 90, 260–268, 2018 | 90 | 2018 |
Rise up: Understanding youth social entrepreneurs and their ecosystems MG Bublitz, LN Chaplin, LA Peracchio, AD Cermin, M Dida, JE Escalas, ... Journal of Public Policy & Marketing 40 (2), 206-225, 2021 | 64 | 2021 |
Eye for an eye? Frontline service employee reactions to customer incivility R Frey-Cordes, M Eilert, M Büttgen Journal of Services Marketing, 2020 | 62 | 2020 |
Can I surprise myself? A conceptual framework of surprise self-gifting among consumers A Gupta, M Eilert, JW Gentry Journal of Retailing and Consumer Services 54, 2020 | 61 | 2020 |
When and how frontline service employee authenticity influences purchase intentions L Matthews, M Eilert, L Carlson, J Gentry Journal of Business Research 114, 111-123, 2020 | 54 | 2020 |
Academic mothers with disabilities: Navigating academia and parenthood during COVID-19 K Wagner, SM Pennell, M Eilert, SR Lim Gender, Work & Organization, 2021 | 43 | 2021 |
How Deviations from Performance Norms Impact Charitable Donations AM Allen, M Eilert, J Peloza Journal of Marketing Research 55 (2), 277-290, 2018 | 41 | 2018 |
Transformative Collaborations: How a Motherscholar Research Collective Survived and Thrived During COVID-19 M Collective, CC Myles-Baltzly, HK Ho, I Richardson, J Greene-Rooks, ... International Perspectives in Psychology, 2021 | 17 | 2021 |
Can Ivory Towers be Green? The Impact of Organization Size on Organizational Social Performance M Eilert, K Walker, J Dogan Journal of Business Ethics 140 (3), 537-549, 2017 | 17 | 2017 |
The varying impact of buyer and supplier expected relationship-specific investments on relationship governance I Khan, M Eilert Journal of Business & Industrial Marketing, 2020 | 14 | 2020 |
Fanning the flames: understanding viral content after brand transgressions KV Legocki, KL Walker, M Eilert Journal of Consumer Marketing 39 (5), 460-474, 2022 | 11 | 2022 |
Signaling authenticity for frontline service employees AL Matthews, M Eilert Journal of Services Marketing 36 (3), 416-431, 2022 | 9 | 2022 |
The impact of cause portfolio focus and contribution amount on stakeholder evaluations M Eilert, S Robinson Business & Society 59 (7), 1483-1514, 2020 | 9 | 2020 |
Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women MA Yeh, M Eilert, A Vlahos, SM Baker, T Stovall Journal of Consumer Affairs 55 (3), 911-938, 2021 | 7 | 2021 |
Brand reputation and product recall AM Eilert University of South Carolina, 2013 | 4 | 2013 |
Service Lessons During COVID-19: The Case of Food Trucks M Eilert, A Gupta, C McCullough The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of …, 2021 | 3 | 2021 |