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Meike Eilert
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Product and environmental social performance: Varying effect on firm performance
S Jayachandran, K Kalaignanam, M Eilert
Strategic Management Journal 34 (10), 1255-1264, 2013
3552013
The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry
K Kalaignanam, T Kushwaha, M Eilert
Journal of Marketing 77 (2), 41-57, 2013
1742013
The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens
M Eilert, A Nappier Cherup
Journal of Public Policy & Marketing, 2020
1642020
Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry
M Eilert, S Jayachandran, K Kalaignanam, TA Swartz
Journal of Marketing 81 (3), 111-129, 2017
1202017
The role of message specificity in corporate social responsibility communication
S Robinson, M Eilert
Journal of Business Research 90, 260–268, 2018
782018
Can I surprise myself? A conceptual framework of surprise self-gifting among consumers
A Gupta, M Eilert, JW Gentry
Journal of Retailing and Consumer Services 54, 2020
522020
Eye for an eye? Frontline service employee reactions to customer incivility
R Frey-Cordes, M Eilert, M Büttgen
Journal of Services Marketing, 2020
512020
Rise up: Understanding youth social entrepreneurs and their ecosystems
MG Bublitz, LN Chaplin, LA Peracchio, AD Cermin, M Dida, JE Escalas, ...
Journal of Public Policy & Marketing 40 (2), 206-225, 2021
472021
When and how frontline service employee authenticity influences purchase intentions
L Matthews, M Eilert, L Carlson, J Gentry
Journal of Business Research 114, 111-123, 2020
442020
How Deviations from Performance Norms Impact Charitable Donations
AM Allen, M Eilert, J Peloza
Journal of Marketing Research 55 (2), 277-290, 2018
382018
Academic mothers with disabilities: Navigating academia and parenthood during COVID-19
K Wagner, SM Pennell, M Eilert, SR Lim
Gender, Work & Organization, 2021
372021
Transformative Collaborations: How a Motherscholar Research Collective Survived and Thrived During COVID-19
M Collective, CC Myles-Baltzly, HK Ho, I Richardson, J Greene-Rooks, ...
International Perspectives in Psychology, 2021
172021
Can Ivory Towers be Green? The Impact of Organization Size on Organizational Social Performance
M Eilert, K Walker, J Dogan
Journal of Business Ethics 140 (3), 537-549, 2017
142017
The varying impact of buyer and supplier expected relationship-specific investments on relationship governance
I Khan, M Eilert
Journal of Business & Industrial Marketing, 2020
132020
Fanning the flames: understanding viral content after brand transgressions
KV Legocki, KL Walker, M Eilert
Journal of Consumer Marketing 39 (5), 460-474, 2022
92022
Signaling authenticity for frontline service employees
AL Matthews, M Eilert
Journal of Services Marketing 36 (3), 416-431, 2022
82022
Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women
MA Yeh, M Eilert, A Vlahos, SM Baker, T Stovall
Journal of Consumer Affairs 55 (3), 911-938, 2021
72021
The impact of cause portfolio focus and contribution amount on stakeholder evaluations
M Eilert, S Robinson
Business & Society 59 (7), 1483-1514, 2020
72020
Brand reputation and product recall
AM Eilert
University of South Carolina, 2013
42013
Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data
RVF Cordes, M Eilert, D Demisch, T Bayón
Journal of Marketing Behavior 4 (2-4), 239-248, 2020
32020
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