| Impact of visual merchandising on consumer behavior towards women’s apparel V Jain, A Sharma, P Narwal International Journal of Research in management 5 (2), 106-117, 2012 | 80 | 2012 |
| GREENWASHING: A Study on the Effects of Greenwashing on Consumer Perception and Trust Build-Up V Jain, M Khandelwal, A Sharma RESEARCH REVIEW International Journal of Multidisciplinary 4 (1), 607 - 621, 2019 | 19 | 2019 |
| Sensory marketing: an innovative marketing strategy to sustain in emerging markets V Jain, M Khandelwal, A Sharma International Journal of Public Sector Performance Management 6 (2), 2020 | 14 | 2020 |
| The consumers preferred operating system: Android or iOS V Jain, A Sharma International Journal of Business Management and Research (IJBMR) 3 (4), 29-40, 2013 | 12 | 2013 |
| The antecedents and consequences of brand experience and purchase intention M Shukla, A Sharma, R Misra, V Jain International Journal of Electronic Business 16 (3), 215-238, 2021 | 2 | 2021 |
| Management of Patient Criticality at the Hospital: A Study in Reference to Second Opinion AK Pandey, G Malik, V Jain, A Sharma Prof.(Dr) RK Sharma 17 (1), 38, 2017 | 2 | 2017 |
| Students’ Attitude toward Carbon Footprints of a Leading Private University in India M Khandelwal Manag Econ Res J 5 (2019), 2019 | 1 | 2019 |
| Brand equity of private labels in India V Jain, A Sharma International Journal of Marketing and Technology 4 (3), 18-30, 2014 | 1 | 2014 |
| CHALLENGES ASSOCIATED AND CUSTOMER’S PERCEPTION ABOUT CHANGES IN FINANCIAL INDUSTRY, PRE AND POST IMPLEMENTATION OF E-FINANCE MV Jain, MA Sharma, MP Narwal, MS Agarwal Australian Journal of Business and Management Research Vol 2 (01), 37-45, 2012 | 1 | 2012 |
| Digital Health Services with Special Reference to Adoption of m Health Applications PS Tabeck, V Jain 2024 14th International Conference on Cloud Computing, Data Science …, 2024 | | 2024 |
| Fighting Pandemic: The Mobile Application Way (a Case of the Aarogya Setu App) V Jain, PS Tabeck Emerging Economies Cases Journal, 1-8, 2023 | | 2023 |
| Technology A Sustainable Disrupter for Indian Unorganised Retail PS Tabeck, V Jain, A Sharma 2022 International Mobile and Embedded Technology Conference (MECON), 517-521, 2022 | | 2022 |
| Multidisciplinary Perspectives Towards Building a Digitally Competent Society S Bansal, V Ahuja, V Chaturvedi, V Jain IGI Global - ISBN: 9781668452745, 2022 | | 2022 |
| Private Labels a Brand Disruptor in Indian Retail V Jain, PS Tabeck Bhartiya Shiksha Shodh Patrika 41 (Special Issue), 176, 2022 | | 2022 |
| A book review on “The luxury strategy: Break the rules of marketing to build luxury brands” V Jain JIMS8M: The Journal of Indian Management & Strategy 25 (4), 64-64, 2020 | | 2020 |
| Influence of Haptic Evaluation on Purchase Decision of Millennials V Jain, M Khandelwal, A Sharma CASS Studies 3 (1), 2019 | | 2019 |
| Marketing Chronicler B Sanjeev, S Ashok, K Varsha, J Vinamra | | 2019 |
| Sporting events opening horizons for india under the international umbrella A Dewan, V Jain International Journal of Management, IT and Engineering 7 (12), 224-235, 2019 | | 2019 |
| To study the association between the factors affecting brand loyalty in fast food industry M Khandelwal, A Sharma, V Jain | | 2018 |
| Novel Marketing Propositions For Value Creation S Bansal, A Kang, V Jain | | 2017 |
