| IT‐based services and service quality in consumer banking FX Zhu, W Wymer, I Chen International journal of service industry management, 2002 | 749 | 2002 |
| Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings W Wymer, S Samu Best Business Books, 2003 | 383* | 2003 |
| Developing more effective social marketing strategies W Wymer Journal of Social Marketing, 2011 | 358 | 2011 |
| A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price R Casidy, W Wymer Journal of retailing and consumer services 32, 189-197, 2016 | 244 | 2016 |
| The effect of fit and dominance in cause marketing communications S Samu, W Wymer Journal of Business Research 62 (4), 432-440, 2009 | 237 | 2009 |
| Nonprofit marketing: Marketing management for charitable and nongovernmental organizations W Wymer, P Knowles, R Gomes Sage, 2006 | 182 | 2006 |
| Rethinking the boundaries of social marketing: Activism or advertising? W Wymer Journal of business research 63 (2), 99-103, 2010 | 160 | 2010 |
| Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I WW Wymer Jr, BJ Starnes Journal of Nonprofit & Public Sector Marketing 9 (1-2), 63-96, 2001 | 143 | 2001 |
| Segmenting volunteers using values, self-esteem, empathy, and facilitation as determinant variables WW Wymer Jr Journal of Nonprofit & Public Sector Marketing 5 (2), 3-28, 1997 | 140 | 1997 |
| Volunteer service as symbolic consumption: Gender and occupational differences in volunteering WW Wymer Jr, S Samu Journal of Marketing Management 18 (9-10), 971-989, 2002 | 128 | 2002 |
| Using social marketing to enhance hotel reuse programs J Shang, DZ Basil, W Wymer Journal of Business Research 63 (2), 166-172, 2010 | 122 | 2010 |
| The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector R Casidy, W Wymer Journal of Brand Management 22, 117-135, 2015 | 108 | 2015 |
| The influence of cause marketing associations on product and cause brand value W Wymer, S Samu International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 1-20, 2009 | 108 | 2009 |
| Determinants of volunteerism: A cross-disciplinary review and research agenda W Wymer, G Riecken, U Yavas Journal of Nonprofit & Public Sector Marketing 4 (4), 3-26, 1996 | 105 | 1996 |
| The limitations and potentialities of green marketing W Wymer, MJ Polonsky Journal of Nonprofit & Public Sector Marketing 27 (3), 239-262, 2015 | 104 | 2015 |
| Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand SR Rundle-Thiele, W Wymer Journal of Marketing Education 32 (1), 5-12, 2010 | 92 | 2010 |
| Refining the conceptualization of brand authenticity MM Akbar, W Wymer Journal of Brand Management 24, 14-32, 2017 | 91 | 2017 |
| Differentiating literacy volunteers: A segmentation analysis for target marketing WW Wymer Jr International Journal of Nonprofit and Voluntary Sector Marketing 8 (3), 267-285, 2003 | 86 | 2003 |
| Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity WW Wymer Jr International Journal of Nonprofit and Voluntary Sector Marketing 3 (4), 321-336, 1998 | 76 | 1998 |
| Bequest motives and barriers to giving: The case of direct mail donors A Sargeant, T Hilton, W Wymer Nonprofit Management and leadership 17 (1), 49-66, 2006 | 75 | 2006 |
Riza CasidyProfessor of Marketing, Macquarie UniversityVerified email at mq.edu.au
