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Walter Wymer
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IT‐based services and service quality in consumer banking
FX Zhu, W Wymer, I Chen
International journal of service industry management, 2002
7492002
Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings
W Wymer, S Samu
Best Business Books, 2003
383*2003
Developing more effective social marketing strategies
W Wymer
Journal of Social Marketing, 2011
3582011
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
R Casidy, W Wymer
Journal of retailing and consumer services 32, 189-197, 2016
2442016
The effect of fit and dominance in cause marketing communications
S Samu, W Wymer
Journal of Business Research 62 (4), 432-440, 2009
2372009
Nonprofit marketing: Marketing management for charitable and nongovernmental organizations
W Wymer, P Knowles, R Gomes
Sage, 2006
1822006
Rethinking the boundaries of social marketing: Activism or advertising?
W Wymer
Journal of business research 63 (2), 99-103, 2010
1602010
Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I
WW Wymer Jr, BJ Starnes
Journal of Nonprofit & Public Sector Marketing 9 (1-2), 63-96, 2001
1432001
Segmenting volunteers using values, self-esteem, empathy, and facilitation as determinant variables
WW Wymer Jr
Journal of Nonprofit & Public Sector Marketing 5 (2), 3-28, 1997
1401997
Volunteer service as symbolic consumption: Gender and occupational differences in volunteering
WW Wymer Jr, S Samu
Journal of Marketing Management 18 (9-10), 971-989, 2002
1282002
Using social marketing to enhance hotel reuse programs
J Shang, DZ Basil, W Wymer
Journal of Business Research 63 (2), 166-172, 2010
1222010
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
R Casidy, W Wymer
Journal of Brand Management 22, 117-135, 2015
1082015
The influence of cause marketing associations on product and cause brand value
W Wymer, S Samu
International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 1-20, 2009
1082009
Determinants of volunteerism: A cross-disciplinary review and research agenda
W Wymer, G Riecken, U Yavas
Journal of Nonprofit & Public Sector Marketing 4 (4), 3-26, 1996
1051996
The limitations and potentialities of green marketing
W Wymer, MJ Polonsky
Journal of Nonprofit & Public Sector Marketing 27 (3), 239-262, 2015
1042015
Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand
SR Rundle-Thiele, W Wymer
Journal of Marketing Education 32 (1), 5-12, 2010
922010
Refining the conceptualization of brand authenticity
MM Akbar, W Wymer
Journal of Brand Management 24, 14-32, 2017
912017
Differentiating literacy volunteers: A segmentation analysis for target marketing
WW Wymer Jr
International Journal of Nonprofit and Voluntary Sector Marketing 8 (3), 267-285, 2003
862003
Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity
WW Wymer Jr
International Journal of Nonprofit and Voluntary Sector Marketing 3 (4), 321-336, 1998
761998
Bequest motives and barriers to giving: The case of direct mail donors
A Sargeant, T Hilton, W Wymer
Nonprofit Management and leadership 17 (1), 49-66, 2006
752006
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