Morris B. Holbrook
Morris B. Holbrook
W. T. Dillard Professor Emeritus of Business, Columbia University
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Cited by
Cited by
The experiential aspects of consumption: Consumer fantasies, feelings, and fun
MB Holbrook, EC Hirschman
Journal of consumer research 9 (2), 132-140, 1982
The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty
A Chaudhuri, MB Holbrook
Journal of marketing 65 (2), 81-93, 2001
Hedonic consumption: emerging concepts, methods and propositions
EC Hirschman, MB Holbrook
Journal of marketing 46 (3), 92-101, 1982
Consumer value
MB Holbrook
A framework for analysis and research, 1999
The nature of customer value: an axiology of services in the consumption experience
MB Holbrook
Service quality: New directions in theory and practice, 21-71, 1994
Assessing the role of emotions as mediators of consumer responses to advertising
MB Holbrook, R Batra
Journal of consumer research 14 (3), 404-420, 1987
On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
M Addis, MB Holbrook
Journal of Consumer Behaviour: An International Research Review 1 (1), 50-66, 2001
The varieties of consumption experience: comparing two typologies of emotion in consumer behavior
WJ Havlena, MB Holbrook
Journal of consumer research 13 (3), 394-404, 1986
Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay
MB Holbrook
Journal of business research 59 (6), 714-725, 2006
Quality and value in the consumption experience: Phaedrus rides again
MB Holbrook, KP Corfman
Perceived quality 31 (2), 31-57, 1985
Nostalgia and consumption preferences: Some emerging patterns of consumer tastes
MB Holbrook
Journal of Consumer research 20 (2), 245-256, 1993
Consumer research: Introspective essays on the study of consumption
MB Holbrook
Sage Publications, 1995
Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time
TJ Olney, MB Holbrook, R Batra
Journal of consumer research 17 (4), 440-453, 1991
Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games
MB Holbrook, RW Chestnut, TA Oliva, EA Greenleaf
Journal of consumer research 11 (2), 728-739, 1984
The millennial consumer in the texts of our times: Experience and entertainment
MB Holbrook
Journal of Macromarketing 20 (2), 178-192, 2000
Some exploratory findings on the development of musical tastes
MB Holbrook, RM Schindler
Journal of consumer research 16 (1), 119-124, 1989
Beyond attitude structure: Toward the informational determinants of attitude
MB Holbrook
Journal of marketing research 15 (4), 545-556, 1978
Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect
A Chaudhuri, MB Holbrook
Journal of Brand Management 10, 33-58, 2002
The value of value: Further excursions on the meaning and role of customer value
MG Gallarza, I Gil‐Saura, MB Holbrook
Journal of consumer behaviour 10 (4), 179-191, 2011
Echoes of the dear departed past: Some work in progress on nostalgia.
MB Holbrook, RM Schindler
Advances in consumer research 18 (1), 1991
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