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Morris B. Holbrook
Morris B. Holbrook
W. T. Dillard Professor Emeritus of Business, Columbia University
Подтвержден адрес электронной почты в домене columbia.edu
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Процитировано
Процитировано
Год
The experiential aspects of consumption: Consumer fantasies, feelings, and fun
MB Holbrook, EC Hirschman
Journal of consumer research 9 (2), 132-140, 1982
135801982
The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty
A Chaudhuri, MB Holbrook
Journal of marketing 65 (2), 81-93, 2001
105002001
Hedonic consumption: Emerging concepts, methods and propositions
EC Hirschman, MB Holbrook
Journal of marketing 46 (3), 92-101, 1982
88741982
Consumer value
MB Holbrook
A framework for analysis and research, 1999
4792*1999
The nature of customer value: an axiology of services in the consumption experience
MB Holbrook
Service quality: New directions in theory and practice 21 (1), 21-71, 1994
30431994
Assessing the role of emotions as mediators of consumer responses to advertising
MB Holbrook, R Batra
Journal of consumer research 14 (3), 404-420, 1987
25951987
The varieties of consumption experience: comparing two typologies of emotion in consumer behavior
WJ Havlena, MB Holbrook
Journal of consumer research 13 (3), 394-404, 1986
14781986
On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
M Addis, MB Holbrook
Journal of Consumer Behaviour: An International Research Review 1 (1), 50-66, 2001
14412001
Quality and value in the consumption experience: Phaedrus rides again
MB Holbrook, KP Corfman
Perceived quality 31 (2), 31-57, 1985
13541985
Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay
MB Holbrook
Journal of business research 59 (6), 714-725, 2006
13012006
Consumer research
MB Holbrook
Sage, 1995
1168*1995
Nostalgia and consumption preferences: Some emerging patterns of consumer tastes
MB Holbrook
Journal of Consumer research 20 (2), 245-256, 1993
11631993
Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time
TJ Olney, MB Holbrook, R Batra
Journal of consumer research 17 (4), 440-453, 1991
9261991
Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games
MB Holbrook, RW Chestnut, TA Oliva, EA Greenleaf
Journal of consumer research 11 (2), 728-739, 1984
9141984
Some exploratory findings on the development of musical tastes
MB Holbrook, RM Schindler
Journal of consumer research 16 (1), 119-124, 1989
8471989
The millennial consumer in the texts of our times: Experience and entertainment
MB Holbrook
Journal of Macromarketing 20 (2), 178-192, 2000
8332000
Beyond attitude structure: Toward the informational determinants of attitude
MB Holbrook
Journal of marketing research 15 (4), 545-556, 1978
8111978
Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect
A Chaudhuri, MB Holbrook
Journal of Brand Management 10, 33-58, 2002
7102002
The value of value: Further excursions on the meaning and role of customer value
MG Gallarza, I Gil‐Saura, MB Holbrook
Journal of consumer behaviour 10 (4), 179-191, 2011
6642011
Echoes of the dear departed past: Some work in progress on nostalgia
MB Holbrook, RM Schindler
ACR North American Advances, 1991
6491991
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Статьи 1–20